In this episode, Carl Willis breaks down Customer Journey Mapping specifically for remodeling contractors. If you're struggling to turn leads into loyal clients—or wondering why your marketing isn’t delivering long-term results—this is the video you’ve been waiting for.
Carl walks through each phase of the homeowner journey:
Awareness: How to show up in local search and map listings
Consideration: Why portfolios, case studies, and project photos matter
Decision: Winning the estimate war without racing to the bottom
Advocacy: Turning happy customers into powerful brand ambassadors
You’ll also learn:
✅ Local SEO strategies for remodeling businesses
✅ How to use reviews, consultations, and social proof to build trust
✅ The role of personalized marketing at every phase of the buying journey
✅ Why “communication equals wealth” in today’s remodeling market
Whether you’re a kitchen remodeler in Phoenix or a general contractor in Ohio, this video gives you the playbook for aligning your marketing with how homeowners actually make buying decisions.
📞 Need help mapping your marketing to your customer’s journey?
Schedule a free strategy session at: https://remodelingmarketingteam.com/get-started
🛠️ Recommended Actions:

• Embed review widgets on your website
• Showcase before/after photos on social media
• Create a featured project section on your site
• Follow up with past clients and request testimonials

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