Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Daniel Rowles and Ciaran Rogers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Rowles and Ciaran Rogers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The Meta CMO Interview - Digital Marketing Measurement, AI & Why the Basics Still Matter
Manage episode 512091943 series 2866477
Content provided by Daniel Rowles and Ciaran Rogers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Rowles and Ciaran Rogers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever.
Alex shares lessons from his remarkable journey: from running the world's top paper airplane website to leading growth at Meta, managing multi-billion dollar ad campaigns, and now authoring the industry-defining book Click Here. With high-profile endorsements from Mark Zuckerberg, Sam Altman, Daniel Ek, and Matthew Vaughn, the book has already gettimg rave reviews, and Daniel is putting it straight onto the reading list for his students at Imperial College.
Together, Daniel and Alex dig into the core principles of great marketing: how to set meaningful goals, measure true impact, build high-performance teams, and embrace AI without losing your strategic edge.
In This Episode:Why Alex wrote Click Here and why the industry desperately needed a book that gets back to fundamentals, marketing measurement, and pride in the profession.
The power of incrementality: How to run meaningful tests, avoid vanity metrics, and prove real value to your CEO and CFO.
Why goals are not the same as metrics and how mixing them up can derail your marketing efforts.
The importance of awareness: Why most businesses fail because people simply don't know they exist.
Marketing mix matters: How one newspaper mention outperformed every digital channel—and why the basics still beat the buzz.
Mediocre marketing + great conversion = success: Why broken funnels kill campaigns, no matter how brilliant your creative is.
How Meta builds defensible growth : What sets their marketing apart, from deep integration with product and engineering, to AI-powered insights.
AI's real impact on marketing jobs: A breakdown of the three kinds of disruption AI will bring, and why the marketers who embrace it will thrive.
Paper planes, transparency, and unexpected beginnings: Hear how Alex's nerdy hobby turned into a viral website, and why he publicly shares his university grades to inspire others.
Key Takeaways:Get back to basics: Clear goals, good data, and fundamental models (like the funnel) still win.
Measure what matters: Metrics are not goals - incrementality is everything.
Focus on defensibility and scale in your marketing channels, don't waste time on things that can't grow.
AI won't replace marketers - marketers who use AI will replace those who don't.
Be transparent and human: Success doesn't require perfection, it requires clarity, curiosity, and continuous learning.
📥 Access the show notes, tools, and links at: https://targetinternet.com/resources/alex-schultz-interview-click-here 📩 Join the free newsletter for access to monthly live sessions: https://targetinternet.com/newsletter
102 episodes
Share
Manage episode 512091943 series 2866477
Content provided by Daniel Rowles and Ciaran Rogers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Rowles and Ciaran Rogers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever.
Alex shares lessons from his remarkable journey: from running the world's top paper airplane website to leading growth at Meta, managing multi-billion dollar ad campaigns, and now authoring the industry-defining book Click Here. With high-profile endorsements from Mark Zuckerberg, Sam Altman, Daniel Ek, and Matthew Vaughn, the book has already gettimg rave reviews, and Daniel is putting it straight onto the reading list for his students at Imperial College.
Together, Daniel and Alex dig into the core principles of great marketing: how to set meaningful goals, measure true impact, build high-performance teams, and embrace AI without losing your strategic edge.
In This Episode:Why Alex wrote Click Here and why the industry desperately needed a book that gets back to fundamentals, marketing measurement, and pride in the profession.
The power of incrementality: How to run meaningful tests, avoid vanity metrics, and prove real value to your CEO and CFO.
Why goals are not the same as metrics and how mixing them up can derail your marketing efforts.
The importance of awareness: Why most businesses fail because people simply don't know they exist.
Marketing mix matters: How one newspaper mention outperformed every digital channel—and why the basics still beat the buzz.
Mediocre marketing + great conversion = success: Why broken funnels kill campaigns, no matter how brilliant your creative is.
How Meta builds defensible growth : What sets their marketing apart, from deep integration with product and engineering, to AI-powered insights.
AI's real impact on marketing jobs: A breakdown of the three kinds of disruption AI will bring, and why the marketers who embrace it will thrive.
Paper planes, transparency, and unexpected beginnings: Hear how Alex's nerdy hobby turned into a viral website, and why he publicly shares his university grades to inspire others.
Key Takeaways:Get back to basics: Clear goals, good data, and fundamental models (like the funnel) still win.
Measure what matters: Metrics are not goals - incrementality is everything.
Focus on defensibility and scale in your marketing channels, don't waste time on things that can't grow.
AI won't replace marketers - marketers who use AI will replace those who don't.
Be transparent and human: Success doesn't require perfection, it requires clarity, curiosity, and continuous learning.
📥 Access the show notes, tools, and links at: https://targetinternet.com/resources/alex-schultz-interview-click-here 📩 Join the free newsletter for access to monthly live sessions: https://targetinternet.com/newsletter
102 episodes
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Similar to The Digital Marketing Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k286
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
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