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Beyond Instinct: Using Feasibility Studies to Guide Campaign Strategy
Manage episode 486945745 series 3553375
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Convergent's Jay Werth and Pam Reid discuss the importance of conducting a feasibility study before launching a capital or comprehensive campaign.
Pam emphasizes that feasibility studies provide crucial intelligence for a case for investment development and informed decision-making. She also introduces the IMPACT acronym for case content: Introduction, Mission, Problem, Actual Impact, Call to Action, and Transparency. Pam advises that draft cases should be concise, visually appealing, and tailored to the audience.
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