There is no safe amount of alcohol consumption for teenagers. Early binge drinking has long-term consequences on brain development, health and wellbeing. It also stokes social problems as teens lose interest in school, engage in risky sexual behaviour and find themselves in dangerous situations.

Alcohol advertising contributes to this. Young people are influenced by marketing so much that researchers have found the more they’re exposed to advertising the more likely they are to drink. The alcohol industry also uses other ways to promote their products, like using influencers on social media which is popular with young people. This type of marketing could be restricted if lawmakers passed legislation banning alcohol advertising, except at the point of sale.

The social toll of heavy and binge drinking is felt everywhere, but it’s most acute in communities where violence, crime, unemployment and poverty are rife. NGOs in these communities experience first-hand the impact of teen drinking and have to respond to the problems it causes. At the same time, little is being done nationally to prevent these problems from happening.

In this podcast, we explore the impact of alcohol advertising on teenagers, and the impact of binge drinking on communities. We talk to Kashifa Ancer, Campaign Manager for Rethink Your Drink, an alcohol harms reduction campaign; and Aadielah Maker-Diedericks, Secretary General of the Southern African Alcohol Policy Alliance (SAAPA).

Visit www.dgmt.co.za/would-an-advertising-ban-reduce-teen-drinking to read more and access the takeaway instructions.

The Learning Lunch podcast features three types of episodes: Deep Dives; Nourish & Flourish; and Best Bites.
Each podcast/learning lunch session is structured as follows:
The Main Meal - A ±30-minute podcast
The Takeaways - Instructions for a ±30-minute group reflection based on what you listened to.
To learn more about the work that we do, go to www.dgmt.co.za