Gender norms are shared beliefs, ideas and expectations about how men and women are supposed to be and act, according to a classification system that categorises people as either male or female, known as a gender binary. These social principles are internalised from a young age and can shape people’s livelihoods and life chances by giving boys and men the advantage over girls, women and other genders.

Gender norms are not static; they vary according to culture and can change over time. But harmful norms that perpetuate inequality and discrimination persist, impacting people’s access to healthcare, education, employment and other economic opportunities. Harmful gender norms also perpetuate power asymmetries between men and women, manifesting in different forms of gender-based violence (GBV). In South Africa, and the rest of the world, harmful gender norms and discrimination are considered to be key drivers of gender-based violence.

This is why comprehensive strategies aimed at preventing GBV also seek to reshape gender norms in a positive way. Disrupting harmful gender norms requires strategies and programmes that challenge inequalities. It involves rethinking gender hierarchies, roles and binaries while questioning the root causes of inequality and systems of oppression. It must start early in homes, schools and communities. Although parents play a big role in enforcing or disrupting gender norms, adolescents are also heavily influenced by their peers. This is why we need to embed positive norms early in a child’s life in educational spaces. Outside the home, schools are spaces for socialisation and personal growth where young people are exposed to role models.

In this Deep Dive podcast, we look at ways to entrench positive norms from a young age, starting from children attending creches to young adolescents in school. We speak to Lindokuhle Msele, Project Lead at Bumb’Ingomso; Kwanda Ndoda, innovation manager at DGMT, AND Wessel Van Der Berg, MenCare Officer at Equimundo.
Visit www.dgmt.co.za/disrupting-harmful-gender-norms-with-role-models to read more and access the takeaway instructions.

The Learning Lunch podcast features three types of episodes: Deep Dives; Nourish & Flourish; and Best Bites.
Each podcast/learning lunch session is structured as follows:
The Main Meal - A ±30-minute podcast
The Takeaways - Instructions for a ±30-minute group reflection based on what you listened to.
To learn more about the work that we do, go to www.dgmt.co.za