Kasim Aslam on Talent That Scales

In this episode of the Daily Mastermind, George Wright III interviews Kasim Aslam, a highly successful entrepreneur with multiple seven- and eight-figure business exits. Kasim shares his inspiring backstory and delves into the critical topic of talent acquisition. He discusses the importance of finding and nurturing top talent, the pitfalls entrepreneurs face when hiring, and the innovative strategies from his new book. Kasim emphasizes the Pareto Principle in hiring, advocating for investing in peak performers who can exponentially increase business output. Practical tips include creating rigorous hiring processes and initiating trial projects to identify top talent. This episode is a must-listen for any entrepreneur looking to scale their business efficiently by leveraging top-tier talent.

01:23 Kasim's Background and Early Life

06:31 Personal Stories and Key Lessons

15:22 The Value of Paying for Peak Performers

20:54 Understanding the Pareto Principle

22:55 Applying the Pareto Principle in Business

24:24 Introducing the New Book on Hiring

33:34 The Importance of Executive Assistants

36:29 Final Thoughts and Advice for Entrepreneurs

You have GREATNESS inside you. I BELIEVE in You. Let’s Make Today the Day You Unleash Your Potential!

George Wright III

CEO, The Daily Mastermind | Evolution X

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About Kasim Aslam

Kasim is a serial entrepreneur who has built multiple 7- and 8-figure businesses, including two

successful exits. Named one of the top 50 Digital Marketing Thought Leaders in the U.S., Kasim

brings deep expertise in scaling businesses, delegation, and hiring world-class talent. He’s also the

author of You vs Google, a #1 international bestseller in marketing and advertising.

Resources

• Website: kasimaslam.com
• Website: Driven Mastermind
• Website: DigitalMarketer’s Paid Traffic Certification
• Book: You VS Google
• Instagram: @kasimaslam
• X: @kasimaslam
• LinkedIn: Kasim Aslam
• YouTube Interview: Kasim Aslam on Talent That Scales