EP 1354 César Magaña - The Impact Of Specialty Cacao - The Daily Coffee Pro Podcast by Map It Forward

The Daily Coffee Pro Podcast by MAP IT FORWARD

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This is the 4th of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with César Magaña, the Director of Cacao at Belco. In this series, César and host, Lee Safar discuss the cacao industry in 2025.

The 5 episodes in this series are:

1. The Volatility In The Cacao Market - https://youtu.be/EsfyqLmNFIU

2. Who Are The Humans In Cacao? - https://youtu.be/XgUTHax7Mns

3. What Is Specialty Cacao? - https://youtu.be/oEo734PXZY4

4. The Impact Of Specialty Cacao - https://youtu.be/G6q_loujztI

5. Who Is The Future Consumer of Cacao - https://youtu.be/5QWY_2uuft0

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Cesar discuss the complexities and passions involved in the specialty cacao industry.

They tackle topics such as the definition of specialty cacao, the impact of companies like Mr. Beast's Feastables, and the role of certifications like Fairtrade.

The conversation also touches on the personal pride and sense of fulfillment that farmers derive from their work. Additionally, it delves into modern trends such as ceremonial cacao and its commercial implications.

Join us for this insightful discussion into the future of the cacao industry and its parallels with the specialty coffee sector.

00:00 Introduction: The Value of Coffee and Cacao Production

00:47 Upcoming Workshop Announcement

01:13 Welcome to The Daily Coffee Pro

01:25 Defining Specialty Cacao

02:29 Consumer Perception and Industry Standards

07:28 The Rise of Mr. Beast's Feastables

11:43 Fairtrade and Certification Complexities

17:52 Belco's Strategy and Impact on Local Economies

25:54 The Pride of Being a Farmer

28:52 Ceremonial Cacao: Tradition Meets Modernity

32:15 Conclusion and Future of Cacao

32:44 Closing Remarks and Call to Action

Connect with César Magaña and Belco here:

• https://www.linkedin.com/in/césar-magaña-b1470b224/

• https://www.belco.fr/

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