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The Unconventional Growth Playbook: Europe, SMBs, and Cyber Insurance – Christian Werling, CRO, Eye Security

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Manage episode 505351877 series 3318471
Content provided by Andrew Monaghan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Monaghan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send me a text (I will personally respond)

Are you wondering how to leverage unconventional go-to-market strategies to accelerate growth in cybersecurity? Curious about integrating cyber insurance into your offer to stand out in a crowded landscape? This episode provides answers by spotlighting a company bucking the traditional playbook—and winning.

In this conversation we discuss:
👉 Targeting SMBs in Europe by simplifying security products and services and tailoring to unique buyer needs
👉 Building a true partner-first approach with IT service providers and insurance brokers to create trusted channels
👉 Bundling cyber insurance and cybersecurity to remove buying friction and drive faster sales cycles

About our guest:
Christian Werling is the Chief Revenue Officer at Eye Security, one of today's fastest-growing cybersecurity companies. Christian brings extensive experience in sales leadership and a sharp focus on innovation in go-to-market models and partnership strategies.

Summary
If you want to rethink your sales tactics and learn how Eye Security became a top-15 fastest-growing cybersecurity company by targeting SMBs in Europe, this is a must-listen episode. Discover how partnering with insurance brokers, simplifying product onboarding, and bundling cyber insurance with cybersecurity can help your company scale faster and differentiate in any market.

Connect and learn more:

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup
Want to grow your revenue faster? Check out my consulting and training
Need ideas about how to grow your pipeline? Sign up for my newsletter.

  continue reading

281 episodes

Artwork
iconShare
 
Manage episode 505351877 series 3318471
Content provided by Andrew Monaghan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Monaghan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send me a text (I will personally respond)

Are you wondering how to leverage unconventional go-to-market strategies to accelerate growth in cybersecurity? Curious about integrating cyber insurance into your offer to stand out in a crowded landscape? This episode provides answers by spotlighting a company bucking the traditional playbook—and winning.

In this conversation we discuss:
👉 Targeting SMBs in Europe by simplifying security products and services and tailoring to unique buyer needs
👉 Building a true partner-first approach with IT service providers and insurance brokers to create trusted channels
👉 Bundling cyber insurance and cybersecurity to remove buying friction and drive faster sales cycles

About our guest:
Christian Werling is the Chief Revenue Officer at Eye Security, one of today's fastest-growing cybersecurity companies. Christian brings extensive experience in sales leadership and a sharp focus on innovation in go-to-market models and partnership strategies.

Summary
If you want to rethink your sales tactics and learn how Eye Security became a top-15 fastest-growing cybersecurity company by targeting SMBs in Europe, this is a must-listen episode. Discover how partnering with insurance brokers, simplifying product onboarding, and bundling cyber insurance with cybersecurity can help your company scale faster and differentiate in any market.

Connect and learn more:

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup
Want to grow your revenue faster? Check out my consulting and training
Need ideas about how to grow your pipeline? Sign up for my newsletter.

  continue reading

281 episodes

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