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The podcast for sales and marketing teams that tackles the question: How can Cybr Donut grow ARR to $10m by the end of 2025? We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut. Listen in, and you will get proven strategies to - help you get more leads - win more customers, and, - create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the ri ...
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The Go Abroad Pod

The Go Abroad Pod

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The Go Abroad Pod is your ultimate destination for all things studying abroad and international education. Hosted by Ashley Warmington and Emma Lara, two experienced travelers and study abroad experts, you'll be taken on a journey around the world without ever having to leave your couch! Whether you're a student dreaming of exploring new cultures and languages outside your home country or a high school counselor seeking to guide students toward unique opportunities, you've come to the right ...
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Grab your magnifying glass, gumshoes! It's time for some serious detective work. Detect This! is Film Geek Radio's weekly podcast devoted exclusively to discussion of the HBO television series TRUE DETECTIVE. Join Andrew and Charlie (from Avenging Angels and The Briefing Room) as they go week-by-week through each episode of the series, looking for clues to determine whether or not it's a great show. Can A-list movie actors effectively make the leap to the small screen? What are some of the d ...
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Are you struggling to convince enterprise buyers to trust your early-stage cybersecurity startup? Wondering how to differentiate technical innovation in a crowded market? Curious about how device identity and hardware-bound credentials can change the sales conversation? In this exciting episode, we dive deep into device identity and discuss what it…
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Ashley and Emma sit down with Lea-Anne Allen from Flinders University to discuss her remarkable career and unique insights as a former regional representative for an international university in the United States. Lea-Anne shares her inspiring journey, beginning with her early experiences as a regional rep and culminating in her impactful work conne…
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Are you struggling to help SOC teams move beyond alert fatigue and scale investigations effectively? Curious how innovative startups are transforming security operations by empowering analysts, not just automating them? Wondering what truly sets apart the next wave of cybersecurity platforms—and what you can learn from their go-to-market approach? …
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Are you confident your organization’s data is secure as employees rapidly adopt new AI tools? Are current security gateways truly enough to protect sensitive information in the age of AI? How can visibility into AI app usage transform your go-to-market efforts in cybersecurity sales? If these questions hit home, this episode is for you. In this con…
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Are you struggling with defining your ideal customer profile (ICP) while ensuring successful pipeline generation? How can you effectively balance investments in brand and pipeline to maximize ROI? Curious about strategies to differentiate your product in a crowded cybersecurity market? Dive into this episode for insights on these common challenges …
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Anastasia Myers, the youngest person to venture into space, shares her extraordinary story of resilience and ambition. From her childhood in Antigua to studying philosophy and physics at the University of Aberdeen, Anastasia’s path to joining the Virgin Galactic's Galactic 02 crew alongside her mom is nothing short of inspiring. Alongside Ashley an…
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Felicity Lloyd, international partnerships manager for UCAS, shares her journey in higher education with Ashley and Emma, emphasizing the importance of the international student voice in the UK education system. She covers the UCAS application process, the significance of targeted applications, and recent changes to the personal statement format. F…
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Will Abraham, Regional Manager at Goldsmiths, University of London, joins the conversation to explore the complexities of studying abroad, with a focus on higher education in the UK. Drawing from his own experiences, Will shares the moments that fueled his enthusiasm for international education while highlighting the unique benefits of studying in …
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Kristoffer Toribio, a leader in international education and community college admissions, shares his personal journey, the challenges he faced in his career, and the misconceptions surrounding community colleges. He, along with Ashley and Emma, discuss the need for greater awareness and support for community colleges as vital institutions in the gl…
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Hosts Ashley and Emma sit down with Dr. Thais Favero from Sophia University to explore what it’s really like to study in Japan. From the richness of the culture to the challenges of mastering the language, they unpack the unique allure of studying abroad in Japan. They discuss key aspects of life as an international student—touching on safety, cost…
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Hosts Ashley and Emma sit down to share their personal journeys, discussing how studying abroad transformed their lives and careers. They delve into their early ambitions, the challenges they faced in their educational paths, and how these experiences led them to create a podcast focused on international education. Send us a text Don't forget to fo…
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🤔 How can you ramp up new sales hires to deliver revenue within six months when your sales cycle is approximately the same length? 🤔 What are the essential components of an effective new hire onboarding program in the cybersecurity industry? 🤔 How does focusing on prospects and their challenges create context for new hires before introducing produc…
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Are your seasoned sales reps struggling to adapt to new strategies? Have you ever invested heavily in sales training only to see minimal changes? How can you ensure training leads to real behavior change and improved sales performance? In this conversation we discuss: 👉 Why traditional sales training often fails and how to overcome these challenges…
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Are you struggling to increase your ASP and conversion rates? Does your sales team lack a unified approach to handling prospect questions? Are you eager to scale your ARR significantly in 2025? In this conversation, we discuss: 👉 How Cyber Donut achieved significant ARR growth from 2023 to 2024. 👉 The importance of value-based selling over feature-…
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Are you struggling to get media attention for your cybersecurity startup? Wondering how to make your PR strategy stand out in a crowded market? Curious about the secrets behind successful media campaigns in cybersecurity? In this conversation we discuss: 👉 Original analysis and data vs. product promotion in PR 👉 Utilizing events and awards to boost…
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Are you struggling to convert your Proof of Value (POV) to sales? Do your POV periods often extend beyond reasonable timelines? How can you involve multiple evaluators while keeping the process efficient and engaging? In this episode of Cybersecurity Go-To-Market Podcast, Alexei Rubinstein joins Andrew Monaghan to tackle these challenges head-on. 🛑…
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Are you struggling to expand your cybersecurity company's market reach? Finding it challenging to get potential customers to notice your brand? Wondering if rebranding could be the silver bullet to boost your company's awareness? In this episode, Robert Sobers, CMO at Varonis, shares his expert advice on go-to-market strategies specifically designe…
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Molly Keane, a current student at the University of St. Andrews, shares her journey from attending a California high school to studying biochemistry in Scotland. She helps break down her experience with the application process, cultural differences, and her own journey of becoming an international student. Learn more about: - University of St. Andr…
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Are you struggling to boost engagement during demos? Facing challenges in customizing sales conversations to resonate with prospects? Wondering how to improve your conversion rates from initial discussions to closed deals? In this episode of the Cybersecurity Go-To-Market Podcast, Damian Tommasino shares insights and actionable strategies on transf…
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Mubarak ‘Mubzy’ Ibrahim, the International Regional Manager for the University of Southampton, shares his journey from the UK to the US and discusses the challenges and opportunities in international student recruitment. He emphasizes the importance of widening participation in education, the barriers faced by some North American students, and the …
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Ashley Monaghan, regional manager for North America at the University of Auckland, shares her insights on studying abroad in New Zealand. She reflects on her journey in international education, her own experiences studying abroad, and what makes New Zealand a distinctive destination for students. Monaghan also discusses the recruitment strategies s…
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Amanda Carroll, Associate Director of Admissions at American University, Paris (AUP), shares her journey into international education and the unique offerings of AUP. She covers the application process for North American students, the familiarity of the liberal arts education model abroad, and vibrant student life in the heart of the City of Light.…
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Are you curious about the ideal timing for bringing in a senior sales or marketing leader? Not sure the right profile to hire? Need insights on avoiding decision paralysis in hiring? Have you ever faced the dilemma of hiring in industry or someone from another one? In this conversation we discuss: 👉 The benefits and challenges of hiring from compet…
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Have you ever imagined combining the worlds of cosplay and international education counseling? Meet Irene Yu, a vibrant college and career specialist from Orange County, CA who does just that! Irene shares her journey into international education, her unique approach to counseling students, and the importance of studying abroad. She discusses the b…
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Emma and Ashley sit down with Kaysha Kenney, a recent graduate of James Cook University in Australia, to unveil her inspiring journey in the field of marine biology amidst the vibrant backdrop of the Great Barrier Reef. Raised in Southern California with a passion for the ocean, Kaysha shares how this love drove her to pursue both a BSc in Biology …
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Like the go-to-market team at Cybr Donut, are you struggling to build a strong sales pipeline and wondering how to utilize events effectively? Do you want to know why your customers choose your products and leverage that to boost sales? Join us in this episode as we explore practical strategies that can help your sales and marketing teams hit your …
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In the inaugural episode, hosts Emma and Ashley welcome Jim Pierson, Senior Manager at University College Dublin and co-founder of the Association of International Regional Representatives in North America (AIRR-NA). Together, they delve into the evolving role of international representatives and the pivotal mission of AIRR-NA while emphasizing the…
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Are you leveraging your customers' insights effectively, or are you relying too much on analysts for messaging recommendations? How can sales teams genuinely connect with cybersecurity buyers? How can sellers foster real, human relationships in their professional connections? If these questions resonate with you, this episode is a must-listen! In t…
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Are you a technical founder struggling to navigate sales in your cybersecurity startup? Do you find it challenging to balance technology discussions with business outcomes? Are you curious when to bring in sales professionals for a consistent approach? In this conversation, we discuss: 👉 The journey of a technical founder learning sales through tri…
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Are your pipeline generation efforts falling flat? Is your team struggling with pipeline consistency and conversion rates? How aligned are your sales and marketing teams? How about SDRs? In this episode of the Cybersecurity Go-To-Market Podcast, Dave Breshears sits down with host Andrew Monaghan to discuss proven strategies for boosting sales devel…
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Are you struggling to generate high-quality opportunities for your cybersecurity solutions? Do you find it challenging to decide between insourcing and outsourcing your sales development functions? How prepared are your sales development representatives (SDRs) to engage in meaningful business conversations and make great cold calls? These questions…
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Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the role of SDRs and BDRs in an AI-driven landscape right now? This episode addresses these current challenges …
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How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics? In this episode, Andrew Monaghan tackles these pressing questions with Manny Ataebi a cybersecurity CMO, offe…
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Are your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success? In this conversation, we discuss: Challenges faced by early-stage startups in aligning their products to market ne…
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In this conversation, we discuss: - 👉 The challenges of scaling enterprise data security effectively. - 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity. - 👉 Bedrock's plans for a successful go-to-market year in 2024. About our guest: Pranava Adduri is the CEO and Co-Founder of Bedrock Security. With a dynamic background in dat…
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In this conversation, we discuss: 👉 How Mitiga addresses security gaps in cloud environments 👉 The importance of simplifying complex security operations data for faster response times 👉 Emerging trends in cybersecurity threats for 2024 and how companies should prepare About our guest: Ofer Maor, the CTO and co-founder of Mitiga, brings his extensiv…
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In this conversation, we discuss: 👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm. 👉 The unique approach RAD Security employs to identify security threats before they emerge. 👉 Plans for Rad Security's growth and expansion in the coming year. About our guest: Brooke Motta is the co-founder and CEO of R…
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In this conversation we discuss: 🤞 How P0 Security uniquely integrates security without hindering developer workflows. 🤞 The challenges of securing cloud-native technologies and non-human identities. 🤞 P0 Security’s innovative approach to identity governance and administration. About our guest: Shashwat Sehgal is the CEO and co-founder of P0 Securi…
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In this conversation we discuss: 👉 The inception and innovative mission behind Harmonic Security- 👉 How AI technologies are shaping data protection in cybersecurity. About our guest: Alastair Paterson is the co-founder and CEO of Harmonic Security and a seasoned entrepreneur in the cybersecurity arena. Having previously co-founded and led Digital S…
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In this conversation, we discuss: 👉 The unique approach VulnCheck takes to solve cybersecurity issues using less manpower. 👉 The role of machine consumable data in accelerating threat response times. 👉 How VulnCheck’s innovation has made them a finalist at the RSA conference Innovation Sandbox. About our guest: Jay Wallace, the VP of Global Sales a…
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Are you struggling to align your cybersecurity product with the market's demands? Do day-to-day disagreements in your team hinder overall progress? Are you pondering how to grow sales without diluting your company's focus or overspending? These common issues can be pivotal in either propelling a cybersecurity startup to success or leading it to an …
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Have you ever felt that hyperbolic language in your cybersecurity messaging might be doing more harm than good? Are you looking for ways to improve your marketing approach to resonate with today's savvy buyers? How can your company's messaging inspire trust rather than skepticism in a crowded cybersecurity marketplace? In this conversation, we disc…
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Are you struggling to set your cybersecurity company apart in a crowded market? Do you find it challenging to communicate your product's unique value to the right audience? Are you curious how storytelling and personality can revolutionize your brand's image? In this conversation, we discuss: 👉 Crafting a competitive edge and message in saturated c…
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Are you leveraging your personal brand to boost company revenue? How effective is your intent data in driving targeted marketing efforts? And are you fully capitalizing on opportunities at trade shows like RSA to enhance sales and networking potential? **In this conversation, we discuss:** 👉 The underestimated power of personal branding in sales su…
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Summary In this episode, Andrew interviews Alan Sanderson, a fractional sales leader with over 25 years of experience in software sales and sales leadership. They discuss the changing buyer's journey in the cybersecurity industry and the importance of an online presence. They also explore strategies for building personal pipelines, crafting value-b…
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**Thought-Provoking Questions:** - How can investing in your employees during challenging times impact your company's long-term success? - What key decisions have shaped your company's direction, and how have they contributed to your revenue growth? - Are you prioritizing long-term partnerships in building your sales channels, and what challenges h…
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Are you a founder, CEO, leader, or salesperson in the cybersecurity industry? Are you looking to grow your sales and revenue faster? In this episode of the Cybersecurity Startup Revenue Podcast, we dive into one way to avoid having your deals stalled out. 👉 What risks can derail your software development and revenue growth? 👉 How can you optimize t…
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**Episode Summary: Ricky Martinez @ DigitalEra** 🤔 Are you a cybersecurity startup looking to accelerate your sales and revenue growth? How can you effectively evaluate new vendors and establish mutually beneficial partnerships? Are delighted customers and partners crucial for your success in the early stages? Tune in to this episode of the Cyberse…
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🤔 How can you ensure that prospects truly understand your company's unique value proposition and differentiation? 🤔 What are some common reasons why buyers struggle to understand the differences between cybersecurity vendors in the marketplace? 🤔 How can you engineer "wow moments" in your demos or meetings to make a lasting impression on prospects?…
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