Book Anika for your next CS Team Workshop or Event: https://www.thecustomersuccesspro.com/team-event

In this episode of the Customer Success Pro Podcast, Anika Zubair discusses the critical need for companies to invest in their customer success teams with the same vigor as their sales teams. She highlights the common pitfalls in customer success training, the importance of building commercial confidence among CSMs, and effective training strategies that can transform customer success into a revenue-driving function. Anika emphasizes the need for practical, hands-on training that equips CSMs with the skills to handle objections, multi-thread accounts, and demonstrate value in every customer interaction. The episode concludes with a call to action for leaders to invest in their teams' growth and capabilities.
Chapters
00:00 The Importance of Customer Success Investment
02:41 Common Pitfalls in Customer Success Training
06:01 Building Commercial Confidence in Customer Success
08:50 Effective Training Strategies for Customer Success
11:37 Transforming Customer Success into a Revenue Driver
14:57 Practical Workshops for Customer Success Teams
17:51 The Role of Templates and Frameworks
20:43 Handling Objections and Multi-threading Accounts
23:54 Investing in Customer Success for Future Growth
26:43 Conclusion

Connect with Anika Zubair:
Website: https://thecustomersuccesspro.com/
LinkedIn: https://www.linkedin.com/in/anikazubair/
CSM RevUP Academy: https://thecustomersuccesspro.com/revup

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https://thecustomersuccesspro.com/resources

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Book Anika as a speaker at your next team event: https://www.thecustomersuccesspro.com/team-event