Who’s Really in Charge of Strategic Innovation?
Manage episode 516801626 series 3193610
Organizations love to put 'innovation' on a pedestal. It’s plastered across annual reports, exalted in company presentations, and woven into corporate values. But when it comes to actually executing strategic innovation (coming up with bold ideas AND turning them into a sustained competitive advantage) suddenly the room gets quiet. Everyone agrees it’s important. No one’s quite sure who owns it.
So, who is in charge of strategic innovation? The CEO? The senior VPs? The departments executing initiatives on the ground? The truth is both simpler and more complicated: everyone and no one.
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