What’s Up, Creative Hustlers! Steven & Melissa here. Today, from 9000ft in elevation in the Colorado Rockies, we’re talking with Doberman Dan -- The Renegade Entrepreneur. He’s an A-list copywriter, 3 time best selling author as well as being a musician and composer.

[00:00] This episode is brought to you by your interum CMOs, Latin & Code.

[00:16] What’s up Creative Hustlers!

[00:45] This episode is sponsored by SEMRush! Don’t forget to get your 14 day free trial!

[01:19] More about Dan and why he’s a Creative Hustler.

[03:15] Dan’s value proposition and what he brings to the table.

[05:00] Dan’s path to entrepreneurship.

[08:25] What is direct response marketing?

[09:30] Direct Response vs. Direct Marketing.

[12:00] Marketing & Branding is an ideal marriage.

[13:08] Working with your partner when you’re in two different focuses.

[15:47] What is the “old online” model versus the “new online” model.

[20:50] Instead of attracting people with a free report, Dan is just pushing the sale.

[21:53] How this New Online strategy has changed Dan’s business.

[25:00] You buy or you disappear. That’s it.

[25:50] Dan’s conversions for his book are about 20%

[26:55] Dan has a “Are you Sure?” down-sell, with 4% conversion.

[28:40] Dan is focused on his book offer, but he’s got special offers for his “knights”.

[29:47] How is the retention for Dan’s membership site?

[30:31] Dan is currently using ThriveCart and Drip.

[32:30] What marketing channels were NOT working for Dan.

[33:38] Throwback example of a bad marketing channel from Dan’s past and a lesson.

[36;08] No matter how good your stuff is doing in ONE media, every new media is a new test!

[38:00] Dan has gone legally bankrupt once, and technically bankrupt 4 more times for his hustle.

[39:16] Dan would have coffee with his great-grandfather.

[43:55] Where Dan lives on the internet.

[45:25] Don’t forget to visit us at TheCreativeHustler.com and LatinandCode.com! And leave us a review on iTunes!

[45:33] Peace Out, Creative Hustlers!

[45:39] Melissa’s Moment of Hustle

Contact:

DobermanDan.com