Are you giving more thought to the car you drive than the mattress you sleep on? Think again. We spend nearly a third of our lives in bed, and the quality of your sleep doesn’t just determine whether you wake up groggy or refreshed—it impacts your brain health, mood, recovery, performance, and even how long you live.

On today’s episode of the Crackin’ Backs Podcast, we sit down with Fred Kunke, a veteran in the mattress and sleep industry who’s spent decades helping people transform their nights (and their lives) by finding the right sleep system—without the gimmicks.

In this episode, we cut through the marketing noise and get real about:

• The biggest mistakes people make when buying a mattress—and why they keep repeating them.
• The truth about firm mattresses and back pain (spoiler: it’s not one-size-fits-all).
• What you need to know about toxic fiberglass in mattresses and how to protect yourself.
• Cooling vs. contouring—which is best if you sleep hot or struggle with temperature at night.
• Whether smart mattresses are worth the hype or just another expensive gadget.
• The step-by-step framework Fred uses to match people with the perfect mattress.
• Why your pillow and sheets can make or break your night.
• Simple, low-cost sleep hygiene hacks that dramatically improve rest without spending a dime.

This isn’t another sales pitch—it’s the insider’s guide to better sleep from someone who’s been on the front lines of the sleep industry for years. If you care about your health, performance, and longevity, you can’t afford to miss this one.

Learn more about Fred Kunke and his work here:

• Fred Kunke Website

Tune in now on Spotify, Apple Podcasts, or YouTube, and start sleeping smarter tonight.

We are two sports chiropractors, seeking knowledge from some of the best resources in the world of health. From our perspective, health is more than just “Crackin Backs” but a deep dive into physical, mental, and nutritional well-being philosophies.

Join us as we talk to some of the greatest minds and discover some of the most incredible gems you can use to maintain a higher level of health. Crackin Backs Podcast