David van der Sanden turns Patagonia’s purpose into something employees can live, not just understand. As Head of Internal Communications & Engagement, he focuses on translating the company’s mission to save our home planet into stories, actions, and experiences that connect people to the work and to one another. In this conversation with Ryan, David shares how Patagonia’s “business-unusual” culture shows up behind the scenes, like pairing clarity with action through activism hours, repair programs, and Worn Wear initiatives. He reflects on leading with radical honesty, why curiosity beats confrontation in divided times, and how staying grounded in purpose keeps teams inspired and engaged.