One of the biggest challenges GenX escapees face after leaving corporate isn’t expertise—it’s business development. How do you find customers, create clarity in your message, and grow without getting stuck in trial-and-error mode?

In this episode, I sit down with Tom Freedman, a lifelong entrepreneur who has built six businesses and now helps solopreneurs and small business owners design simple, effective growth strategies centered around relationships.

We dive into:

• Why most escapees waste time on “shiny” strategies that don’t move the needle

• The Three-Headed God of Growth—marketing, business development, and sales—and how solos should prioritize them

• Tom’s SAM framework (Solution, Audience, Message) and how it fuels growth

• The 4 Cs of messaging: Clear, Concise, Compelling, and Consistent

• How to handle the six questions you’ll face on every discovery call

• Pricing strategies that balance affordability for clients with sustainability for you

• Why clarity and consistency in your message is the #1 growth driver

Tom doesn’t just share theory—he lays out practical steps you can apply immediately to land clients faster, refine your message, and build a business you actually want to run.

And yes, we already teed up Part 2—where Tom will come back to break down how to consistently get in front of the right people.

Connect with Tom Freedman:

• 🔗 LinkedIn: Tom Freedman