When I first interviewed Jesse Cole—the man in the yellow tux and founder of the Savannah Bananas—the team had just started selling out games in Savannah. Fast forward to today, and the Bananas are a global sports and entertainment phenomenon:

• A ticket waitlist of more than 3 million people

• Stadiums of 70–80,000 fans packed to see Banana Ball

• 17 Major League Baseball parks sold out on their 2025 World Tour

This conversation captures Jesse’s philosophy before the explosion—and it’s more relevant than ever for GenX escapees and founders building solo businesses. His blueprint proves you don’t need to be the biggest, you need to be the only.

In this episode:

• Jesse’s “ONLY” framework for standing out (Own the problem, Noise, Love, Why)

• Why customers are transactional but fans never leave

• How small first/last impression touches create “happy tears”

• The 5 E’s of experience: Eliminate, Entertain, Experiment, Engage, Empower

• Why constraints drive creativity (and why experiments beat iterations)

• The Visionary + Integrator combo every founder needs

For Escapees:

A great example of what following your dreams can lead to. Also, great insights for building a solo business.

If you’re landing your first client or building a lifestyle business, Jesse’s insights map perfectly: different is better than better. Create fans, not customers—and let them do your marketing for you.

Resources

• Jesse Cole LinkedIn: https://www.linkedin.com/in/yellowtuxjesse/

• Books: Fans First & Find Your Yellow Tux