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Creating Effective Influencer Relationships, with Marshall Kirkpatrick

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Manage episode 318644630 series 2809911
Content provided by Grad Conn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grad Conn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In part 2 of my conversation with influencer relations expert, Marshall Kirkpatrick, we answer the pivotal question, "why do I even need an influencer marketing program?" Then we move on to the third — and most important — stage of building your influencer relations program: collaboration. Finally, it's a brief detour to discover what we can all learn from The Marvelous Mrs. Maisel.

Marshall Kirkpatrick is a social data innovator, and VP of Market Research at Sprinklr. Follow him on Twitter.

  continue reading

193 episodes

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iconShare
 
Manage episode 318644630 series 2809911
Content provided by Grad Conn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grad Conn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In part 2 of my conversation with influencer relations expert, Marshall Kirkpatrick, we answer the pivotal question, "why do I even need an influencer marketing program?" Then we move on to the third — and most important — stage of building your influencer relations program: collaboration. Finally, it's a brief detour to discover what we can all learn from The Marvelous Mrs. Maisel.

Marshall Kirkpatrick is a social data innovator, and VP of Market Research at Sprinklr. Follow him on Twitter.

  continue reading

193 episodes

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