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A New and Improved “First Moment of Truth”
Manage episode 318083715 series 2809911
Part 2 of our deep dive into the modern marketing plan where we explore the “First Moment of Truth,” the point in time when a potential customer first encounters your product. In today’s episode we’ll dig into this classic marketing touch point, and then transmute it from the grocery aisle to modern channels. Plus, a quick detour into the world of SEO and SEM.
193 episodes
Manage episode 318083715 series 2809911
Part 2 of our deep dive into the modern marketing plan where we explore the “First Moment of Truth,” the point in time when a potential customer first encounters your product. In today’s episode we’ll dig into this classic marketing touch point, and then transmute it from the grocery aisle to modern channels. Plus, a quick detour into the world of SEO and SEM.
193 episodes
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