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A Marketer's Guide to Modern Channels

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Manage episode 303029584 series 2809911
Content provided by Grad Conn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grad Conn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The way we communicate has constantly evolved since we first drew on cave walls. It's always changing. So why are we so resistant to these new channels when they first appear? Whether it's TV in the 1940s, the Internet 50 years later, or social media today, too many marketers take too long to embrace new channels (to their detriment, I might add). In today's episode, we explore the history of advertising and mass marketing, The evolution of modern channels, and how looking back can help us to look forward.

  continue reading

193 episodes

Artwork
iconShare
 
Manage episode 303029584 series 2809911
Content provided by Grad Conn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grad Conn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The way we communicate has constantly evolved since we first drew on cave walls. It's always changing. So why are we so resistant to these new channels when they first appear? Whether it's TV in the 1940s, the Internet 50 years later, or social media today, too many marketers take too long to embrace new channels (to their detriment, I might add). In today's episode, we explore the history of advertising and mass marketing, The evolution of modern channels, and how looking back can help us to look forward.

  continue reading

193 episodes

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