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Content provided by Make Contextual Products and Contextual CEO - David Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Make Contextual Products and Contextual CEO - David Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Bonjoro Jobs To Be Done

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Manage episode 322064579 series 1195730
Content provided by Make Contextual Products and Contextual CEO - David Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Make Contextual Products and Contextual CEO - David Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In another snippet from the interview with Matt from Bonjoro we discuss why “Jobs to be done” (JTBD) is so important to them. Bonjoro have a large inbound funnel of different triallers types – because their platform is horizontally applicable. However, they are optimizing for SaaS customers in Sales and Customer Service use-cases – they are high value and high conversion probability. He discusses the conundrum here. It seems brutal but if Bonjoro try to craft onboarding for all users they will lose their valuable SaaS customers by diluting the flow.
  continue reading

8 episodes

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iconShare
 
Manage episode 322064579 series 1195730
Content provided by Make Contextual Products and Contextual CEO - David Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Make Contextual Products and Contextual CEO - David Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In another snippet from the interview with Matt from Bonjoro we discuss why “Jobs to be done” (JTBD) is so important to them. Bonjoro have a large inbound funnel of different triallers types – because their platform is horizontally applicable. However, they are optimizing for SaaS customers in Sales and Customer Service use-cases – they are high value and high conversion probability. He discusses the conundrum here. It seems brutal but if Bonjoro try to craft onboarding for all users they will lose their valuable SaaS customers by diluting the flow.
  continue reading

8 episodes

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