Best Make Contextual Products Podcasts (2025)

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Why brand-owned content is marketing’s new frontier 29:14

Play Pause

13h ago29:14

29:14

Traditional ads are failing while marketing budgets shrink. Joe Perello, CEO of Props, explains how to transform creator marketing into a measurable performance channel by hosting authentic content on your own website. His approach blends creator storytelling with paid social distribution, creating efficient retargeting pools that drive conversions…

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#310 The State of BI in 2025 with Howard Dresner, Godfather of BI 47:19

9h ago47:19

47:19

Business intelligence has been transforming organizations for decades, yet many companies still struggle with widespread adoption. With less than 40% of employees in most organizations having access to BI tools, there's a significant 'information underclass' making decisions without data-driven insights. How can businesses bridge this gap and achie…

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What mistakes are marketers making by investing in first-party data strategies? 6:32

4d ago6:32

6:32

First-party data strategies can backfire without privacy considerations. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise at the intersection of analytics and privacy-preserving advertising technology. He explains the middle ground between oversharing customer data and being too conservative with valuable first-party informatio…

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What convinced you to leave your VP role at Meta to found a privacy-focused startup? 5:17

5d ago5:17

5:17

Privacy-friendly targeting is becoming essential for marketers. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his journey from Meta VP to founding a privacy-focused adtech startup. He explains how technologies developed in highly regulated industries like healthcare and financial services can be adapted for digital advertising, enabling h…

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Are clean rooms actually solving the privacy problem or just adding complexity? 3:14

5d ago3:14

3:14

Privacy-friendly targeting remains elusive despite new technologies. Graham Mudd, SVP of Product at Anonym (Mozilla), brings expertise from leadership roles at Meta, Comscore, and Yahoo to address this challenge. He explains why clean rooms aren't inherently private without proper methodologies, clarifies the FTC's position on confidential computin…

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Does contextual targeting actually outperform audience-based approaches? 4:10

7d ago4:10

4:10

Privacy-friendly targeting is reshaping digital advertising. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise in developing technologies that preserve privacy while delivering performance. He explains how behavioral targeting can outperform contextual approaches when implemented with privacy-preserving methods, and why first-pa…

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#309 What Science Fiction Can Tell Us About the Future of AI with Ken Liu, Sci-Fi Author 1:17:02

6d ago1:17:02

1:17:02

Technology and human consciousness are converging in ways that challenge our fundamental understanding of creativity and connection. As AI systems become increasingly sophisticated at mimicking human thought patterns, we're entering uncharted territory where machines don't just assist creative work—they actively participate in it. But what does thi…

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Mozilla’s Privacy-Friendly Ad Targeting 22:48

8d ago22:48

22:48

Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving technologies can actually improve targeting results. Marketers can leverage first-party data using advanced machine learning techniques to find lookalike audiences without sharing customer data with ad…

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How has the life of an AI expert changed since the launch of chatGPT? 4:04

11d ago4:04

4:04

AI expertise has evolved dramatically since ChatGPT's launch. Joyce Gordon, Head of AI at Amperity, shares how her role transformed from backend machine learning specialist to cross-functional product strategist shaping AI-first experiences. She discusses techniques for reimagining entire platforms with AI capabilities, designing interfaces for les…

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What do Amperity Identity Resolution Agents do? 3:48

12d ago3:48

3:48

Customer data fragmentation creates personalization challenges. Joyce Gordon, Head of AI at Amperity, explains how identity resolution agents unify disparate customer data across online and offline touchpoints. The technology reconciles multiple identifiers to create cohesive customer profiles, enabling brands to deliver personalized experiences ba…

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Industry Roundup #5: AI Agents Hype vs. Reality, Meta’s $15B Stake in Scale AI, and the First Fully AI-Generated NBA Ad 53:02

11d ago53:02

53:02

Welcome to DataFramed Industry Roundups! In this series of episodes, we sit down to discuss the latest and greatest in data & AI. In this episode, with special guest, DataCamp COO Martijn, we touch upon the hype and reality of AI agents in business, the McKinsey vs. Ethan Mollick debate on simple vs. complex agents, Meta's $15B stake in Scale AI an…

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Should your C-Suite learn to use AI before your employees? 4:02

13d ago4:02

4:02

Should C-suite or employees lead AI adoption? Joyce Gordon, Head of AI at Amperity, explains why both leadership and frontline staff must understand AI capabilities for organizational success. She discusses how executives should provide guidance on appropriate AI use while empowering individual contributors who best understand specific use cases. G…

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Which team should be responsible for integrating AI into your product? 3:48

14d ago3:48

3:48

Who should integrate AI into your product? Joyce Gordon, Head of AI at Amperity, shares her expertise on AI-driven personalization and customer identity resolution. She explains why product and engineering teams should handle technical implementation while business teams should identify use cases, and outlines how unified customer data creates the …

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Mastering AI Personalization with Customer Identity Data 29:10

15d ago29:10

29:10

AI personalization requires unified customer identity data. Joyce Gordon, Head of AI at Amperity, explains how brands are moving from broad segments to micro-segments using generative AI. She outlines the critical role of identity resolution in creating personalized experiences, demonstrates how Model Context Protocol (MCP) servers enable data inte…

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#308 A Framework for GenAI App and Agent Development with Jerry Liu, CEO at LlamaIndex 52:21

15d ago52:21

52:21

The enterprise adoption of AI agents is accelerating, but significant challenges remain in making them truly reliable and effective. While coding assistants and customer service agents are already delivering value, more complex document-based workflows require sophisticated architectures and data processing capabilities. How do you design agent sys…

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Playbook for using Agile principles to integrate AI into your martech stack 4:47

18d ago4:47

4:47

Integrating AI into your martech stack requires agility. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota, shares his expertise on agile marketing technology implementation. His playbook emphasizes assembling the right team, setting clear goals, working iteratively to achieve quick wins, and implementing …

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Master existing tools vs invest in new AI technology 4:11

19d ago4:11

4:11

AI adoption requires strategic evaluation of existing tools. Greg Kihlström, principal of The Agile Brand, shares expertise on implementing agile approaches to marketing technology operations. He recommends thoroughly understanding current martech capabilities before investing in new AI solutions, as many existing platforms are rapidly incorporatin…

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One word that describes how most marketing teams are using their martech stacks today 3:19

20d ago3:19

3:19

Most marketing teams are underutilizing their martech stacks today. Greg Kihlström, principal of The Agile Brand, shares how applying agile principles can maximize the value of existing marketing technology investments. He advocates for fully leveraging platform capabilities rather than using minimal features across multiple tools, which reduces in…

Make Contextual Products Podcasts

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The Contextual Product Manager

Contextual CEO - David Jones

1
DataFramed

DataCamp

1
MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

1
Why brand-owned content is marketing’s new frontier 29:14

1
#310 The State of BI in 2025 with Howard Dresner, Godfather of BI 47:19

1
What mistakes are marketers making by investing in first-party data strategies? 6:32

1
What convinced you to leave your VP role at Meta to found a privacy-focused startup? 5:17

1
Are clean rooms actually solving the privacy problem or just adding complexity? 3:14

1
Does contextual targeting actually outperform audience-based approaches? 4:10

1
#309 What Science Fiction Can Tell Us About the Future of AI with Ken Liu, Sci-Fi Author 1:17:02

1
Mozilla’s Privacy-Friendly Ad Targeting 22:48

1
How has the life of an AI expert changed since the launch of chatGPT? 4:04

1
What do Amperity Identity Resolution Agents do? 3:48

1
Industry Roundup #5: AI Agents Hype vs. Reality, Meta’s $15B Stake in Scale AI, and the First Fully AI-Generated NBA Ad 53:02

1
Should your C-Suite learn to use AI before your employees? 4:02

1
Which team should be responsible for integrating AI into your product? 3:48

1
Mastering AI Personalization with Customer Identity Data 29:10

1
#308 A Framework for GenAI App and Agent Development with Jerry Liu, CEO at LlamaIndex 52:21

1
Playbook for using Agile principles to integrate AI into your martech stack 4:47

1
Master existing tools vs invest in new AI technology 4:11

1
One word that describes how most marketing teams are using their martech stacks today 3:19