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The Contextual Product Manager

Contextual CEO - David Jones

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Discussions and hacks with leading Product Led Growth teams. You'll get actionable tips on Onboarding, Activation & User Retention in less than 20 minutes. Contextual is for Web and Mobile App Product Teams, we help drive Product Adoption, Onboarding and Automated interaction with users. Specifically: Tips, Tours, Carousels and InApp Messages to help Product Teams, Customer Success and Developers iterate without writing code or updating to the Appstore.
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Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.
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In this episode, Josh and Dylan discuss the importance of risk tolerance and confidence when deciding to scale aggressively, especially during high-stakes periods like Black Friday and Cyber Monday. With real-life examples and insightful frameworks, they guide listeners through strategies to maximize ad performance and profitability. Whether you're…
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While the role of a chief data officers (CDOs) was traditionally focused on regulatory compliance, it has now expanded to empowering the consistent and effective use of data across organizations to improve business outcomes. One of the most effective ways for CDOs to demonstrate their value is by developing a data strategy that is closely aligned w…
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In this episode, Josh breaks down our exact Meta Ad campaign structures, what to expect, how to budget, and how to create the right ads–as well as some additional considerations. If you'd like to get access to our BFCM Meta Ads Kit, click here. (Ad setting cheat sheets, when to scale/kill things, our brand's BFCM ad/email examples, and our BFCM Liv…
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Three years ago, Allyson Kuhns was generating just over $3,000 per MONTH in sales. Now, she earns nearly $50,000 in four days during product launches. In this episode, we break down everything she did leading up to and through the promotion of a new product launch for her dog scarves! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Trai…
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In this episode, Robert and Josh provide a full account of October for all three brands. We will break down what worked, what went wrong, and what we are doing to pursue our first million-dollar month in November. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your R…
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The challenge all organisations, big and small, face is answering and implementing solutions to solve this key question: How can finance and accounting teams work faster, smarter and more accurately? In the recent episode of the Don’t Panic It’s Just Data podcast, host Scott Taylor, The Data Whisperer and Principal Consultant at MetaMeta Consulting…
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Giveaways are an incredibly easy way to grow your email list, expand your audiences, and drive sales. In this episode, we break down our giveaway lead-gen strategy and the results of a recent campaign we ran over the span of a week to add over 5,000 email subscribers for The Quirky Mouse. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For …
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"A flaw of warehouses is that you need to move all your data into them so you can keep it going, and for a lot of organisations that's a big hassle,” says Will Martin, EMEA Evangelist at Dremio. “It can take a long time, it can be expensive, and you ultimately can end up ripping up processes that are there." In this episode of the Don’t Panic It’s …
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At Big Data LDN (BDL) 2025, Keboola CEO Pavel Dolezal presented a new data agent designed for all business users, not just engineers. With a mission to make AI, automation, and data easy to access, relevant, and useful across the organisation, Dolezal revealed that the data agent has been embedded with contextual intelligence and generative AI. “Wh…
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Welcome to the scaling strategy that’s part Meta mastery, part holy water, and part “I’ve lost my mind trying to scale these dang ads.” This podcast is the audio from our recent in-person event, where Josh unpacks how Meta’s algorithm has evolved from “just target women who like dogs and wine” to a full-blown AI brain that demands context, not just…
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With an ever-changing business climate, companies have begun to shift their focus to unstructured data. In the past, unstructured data was challenging to deal with, considering the volume, governance and compliance, so organisations mainly focused on structured datasets. However, with the rise of generative AI and large language models (LLMs), Reec…
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It's good to get in the room with other people doing what you're doing. But in the internet age it gets increasingly harder. A few weeks ago, Josh and Dylan got back from Smart Marketer and in this episode they're going to recap their 11 takeaways after talking to someone at Meta that actually knows what's going on, multi 8 and 9 figure brands, eco…
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Organizations are increasingly exploring new technologies to improve their operations, but adoption comes with real challenges. In the latest episode of Don’t Panic, It’s Just Data, host Trisha Pillay speaks with Kevin Petrie, VP of Research at BARC, about the practical realities of integrating these emerging technologies into business operations, …
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"Most companies still juggle with multiple different platforms; the communication between these tools and these platforms is happening in spreadsheets, and that is tedious, it's error-prone,” states Søren Lundtoft, Sr. Director of Product Management at Stibo Systems. On the Don't Panic, It's Just Data podcast, host Doug Laney and Søren Lundtoft div…
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We just crossed $300K in September sales for our partner brands across Shopify and Amazon on the road to $1M in sales this November. In this episode, I brought on (for the first time ever) Robert Reyes who is our Marketing Director for the brands & Ecommerce Alley. He broke down what worked, what went wrong, and what projects we’re prioritizing goi…
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With an erratic and fast business environment, finance teams are facing high pressure to process reports. The main challenge lies in how mid-market firms achieve digital transformation, not by abandoning familiar tools but by making them more effective. In this episode of the Don't Panic It's Just Data podcast, host Kevin Petrie, Vice President, Re…
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Most entrepreneurs think they know exactly what their customers, team, or business needs. We used to believe that too, until I realized feedback loops are the secret systems every great company builds into their DNA. In this episode, we’ll break down why feedback matters, where you should be using it, and the biggest trap that distorts it… survivor…
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Throughout the month of September we hosted our "Countdown to Q4" event. Every day we sent a tip to our email list that would help them have the best Q4 ever. In this episode, we are sharing 4 of our favorites with you. However, if you missed out Countdown To Q4 event, no worries because we are sharing all 30 of the tips just by clicking this link.…
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In this episode, Dylan is out in order to prep for our conference down in Orlando. But, Josh is solo-ing this episode with 5 pop-ups you NEED for your ecommerce store to make the most out of every visitor. Only 2-5% of people actually buy when they land on your website. Meaning, you're leaving 95-98% of people that don't buy and probably won't ever…
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Buy A Ticket To Our Virtual Experience We just crossed $219K in August sales for our partner brands across Shopify and Amazon - and we’re on the road to $1M in sales this November. In this episode, Josh shares what actually worked to get there, key projects we are working on this month to build foundation, and the exact offers we’re testing across …
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Welcome back to Meeting of the Minds, a special podcast episode series by EM360Tech, where we talk about the future of tech. In this Big Data special episode of the Meeting of the Minds, our expert panel – Ravit Jain, Podcast host, Christina Stathopoulos of Dare to Data and a data and AI evangelist, Wayne Eckerson, data strategy consultant and pres…
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Learn More About The Alley Here We work with over 300 clients that run Meta ads. So, needless to say we are often fielding the questions "Is Meta down?" or "Is anyone else's ads slow today?". In this episode, Josh and Dylan discuss all things surrounding Meta Outages. What to do when there is one, how to know if there is one, how often they happen,…
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Generative AI has captured global attention, powering everything from chatbots to intelligent assistants. Yet in the enterprise, its promise often hits a dead end. According to Gartner, 80 per cent of enterprise data remains unused or “dark,” because conventional AI struggles to interpret complex, domain-specific information. In this episode of the…
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Inclusivity and accessibility remain some of the biggest challenges for data events. True inclusion is not the result of a single initiative, but continuous effort, honest reflection, and a willingness to listen to the community. At Big Data LDN, these values are rooted in the event’s mission. By highlighting both established leaders and emerging v…
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For this episode the owner of speedcleaning.com (Amy Sardone) came by our office to do a podcast on how she increased revenue ~400%, moved to 3rd party fulfillment, is spending $4k/day on Meta Ads (wowza!), and more importantly… gained more freedom than ever before in her business as a busy mom! We talk about what she did to see this kind of growth…
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Big Data LDN (BDL), the ultimate data event of the year, celebrates its 10th anniversary this year. This year’s event is scheduled to take place on September 24 and 25, with a brand-new deep-dive conference held on September 23. In this episode of the Don't Panic, It's Just Data podcast, host Shubhangi Dua, Podcast Producer and B2B Tech Journalist …
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Countdown To Q4 Begins Today (CLICK TO JOIN LIST) 💣 In this episode, we tackle the question: Should you outsource creative? The truth is, most ecommerce founders didn’t launch their brand to be full-time graphic designers. We share how we’ve partnered with No Limit Creatives for graphics and video editing - but more importantly we talk about why ou…
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In this episode of the Don't Panic, It's Just Data podcast, Kevin Petrie, VP of Research at BARC and the podcast host, is joined by Dainius Jocas, Search Engineer at Vinted, and Radu Gheorghe, Software Engineer at Vespa.ai. They discuss how Vinted, an online marketplace for secondhand products, modernised its data architecture to address new AI sea…
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► Join Breezeway's Email List In this special, long-form episode of The Ecommerce Alley podcast, Josh, Dylan, and Jake team up for a candid, behind-the-scenes conversation about TEA’s wild journey—from running a full-service agency to building an education powerhouse, launching a game-changing software platform, and growing a portfolio of thriving …
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Scaling to 7 figures isn’t about hacks—it’s about habits. In this episode, we break down 9 things the most successful ecommerce brands do differently—and how you can start implementing them now. You’ll discover: Why fulfilling your own orders is killing your growth (and what to do instead) How to stop firing yourself from the wrong jobs and build a…
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Every DTC founder knows revenue isn’t profit—but do you really know how much each sale actually contributes to your bottom line? In this episode, Josh breaks down Contribution Margin in simple, operator-level terms. You’ll learn how to calculate it, why it’s the most important number for cash flow clarity, and how to use it to drive smarter decisio…
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In this episode of the Don't Panic It's Just Data podcast, Christina Stathopoulos talks with Miller and Michael Wiley, Sr. Product Manager of Spreadsheet Server. They discuss the challenges and solutions in financial reporting, focusing on real-time reporting from ERP systems to Excel. The discussion covers the current state of financial reporting,…
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Meta’s algorithm isn’t just evolving—it’s outpacing most advertisers. But if you understand how it thinks, you can build a customer acquisition machine that prints revenue with algorithmic alignment. In this episode, we break down the exact Meta Ads campaign structure we use to scale 7- and 8-figure ecommerce brands—without relying on luck or outda…
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"Customers are now expecting highly personalised, seamless, and efficient interactions across all the touch points,” stated Rahul Sareen, the Senior Leader–Cross Industry, Private Equity and Startups Solutions at Amazon Web Services (AWS). Sareen’s statement represents the state of customer experience (CX) today. It’s a demand that is forcing busin…
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If you’re constantly working, always available, and still wondering why you feel burned out—this episode is for you. We break down why boundaries aren’t just good for your mental health—they’re a strategic system every ecommerce founder needs to run a focused, fulfilling business. In this episode, you’ll discover: The 3 types of boundaries every fo…
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