In this episode of the Content Generation Podcast, we’re joined by Jake Sturgis, APR—founder of Captive Media + Consulting and a longtime advocate for video storytelling in schools. Jake shares how his background in broadcast news led him to a meaningful career in school communications, where he’s helped districts across the country capture and share stories about students, teachers, and everyday moments that build community.

Jake reflects on the shift toward more authentic, unscripted content as audiences navigate a crowded digital space increasingly shaped by polished and AI-generated media. He explains that today’s social platforms reward immediacy and realness—and why that’s good news for educators looking to get started with video. With his new series, One Take Tuesdays, Jake embraces the imperfections of live-to-camera storytelling and encourages school leaders and communicators to do the same.

The conversation also touches on episodic content, time-saving strategies, and why now is the time for schools to take control of their narrative. Jake’s message is clear: If you’re not telling your story, someone else is—and they’re probably getting it wrong.