The Content Generation podcast is focused on inviting, influencing and inspiring a generation of content creators.
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Class Intercom Podcasts
Weekly interviews with world-class engineering leaders about writing great software and working well with humans.
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The Class Intercom podcast aims to help educators learn how to market their school through social media and empower students to engage in sharing their story. Our goal is to help schools provide a social learning environment which allows educators to teach students digital leadership and professional social content management processes.
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The Beginning of a Hero™ is a series of two-minute audio presentations for use on elementary school intercom systems. These stories work in conjunction with The Beginning of a FAMOUS Hero™ to portray a wide variety of realistic scenarios in everyday student life, whether in the classroom, on the school grounds, in the neighborhood, or at home. Through these stories, students vicariously learn: PERSONAL RESPONSIBILITY • POSITIVE PERSONAL VISION • POSITIVE RELATIONSHIPS Hundreds of elementary ...
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The AI Transformation at Intercom 🤖 — with Darragh Curran
55:27
55:27
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55:27Today's guest is Darragh Curran! Darragh is the CTO of Intercom, which is one of the world's leading customer service products with more than 600 million users. With Darragh, we talked about how AI poses at the same time an existential risk and an incredible opportunity for Intercom, and how this led them to the decision of creating a completely se…
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Building Psychologically Safe Teams 🛡️ — with Meg Adams
49:07
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49:07Today's guest is Meg Adams!Meg is Senior Director of Engineering for the New York Times. With Meg, we talked about her fantastic journey in tech, from management in sales and retail, to learning software development from scratch, to management again, but this time in technology. And then we especially talked about Neuro Leadership, what it is, how …
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Navigating AI Development Workflows 🛠 — with Birgitta Böckeler
50:21
50:21
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50:21Today's guest is Birgitta Böckeler! Birgitta is is a distinguished engineer and global lead for AI-assisted software delivery at ThoughtWorks. Her full-time work is to figure out how engineering teams can make the most out of AI. With Birgitta, we talked about her favorite workflows, how she uses AI in the IDE, in the terminal or in a genetic mode.…
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Automating Team Processes Gracefully ⚡ — with Antonia Scheidel
59:06
59:06
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59:06Today's guest is Antonia Scheidel!Antonia is Director of Engineering at Duolingo, where she made the whole career progression, starting as a simple intern 12 years ago. Antonia is an expert at designing good, automated processes for your team. We discuss how to create good automation to avoid people doing glue work, how not to become a bottleneck a…
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Technical Debt as Crime Scene 🔍 — with Adam Tornhill
48:31
48:31
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48:31Today's guest is Adam Tornhill! Adam is the author of the popular book Your Code as a Crime Scene, and he's the founder of Code Scene. With Adam, we discussed his unique insights about technical debt and code quality, which come from his study of forensic psychology. We explored how static analysis is not enough to understand code health and why yo…
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Diversity, AI, and Junior Engineers 🎨 — with Meri Williams
52:03
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52:03Today's guest is Meri Williams, who is the CTO of Pleo and the host of LeadDev conferences for more than 10 years. With Meri, we started by talking about diversity, why it is such a controversial topic, why diverse teams make for stronger teams, and what are the mistakes engineering leaders should avoid. Then we took from her experience with Lead D…
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Thinking in Bets for Engineers 🎲— with Annie Duke
1:11:55
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1:11:55Today's guest is Annie Duke, who is a former world-class professional poker player and one of the world's top experts on decision-making.She's a bestseller author and coach of many tech founders and teams.With Annie we talked about her journey from studying decision science to becoming a top poker player and back to decision-making. We explored how…
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The Power of Authentic Video Storytelling in Schools with Jake Sturgis, APR
29:31
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29:31In this episode of the Content Generation Podcast, we’re joined by Jake Sturgis, APR—founder of Captive Media + Consulting and a longtime advocate for video storytelling in schools. Jake shares how his background in broadcast news led him to a meaningful career in school communications, where he’s helped districts across the country capture and sha…
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Refactoring at Scale Done Right 🏗️ — with Maude Lemaire
1:05:14
1:05:14
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1:05:14Today's guest is Maude Lemaire, who is a principal engineer at GitHub and author of the book, "Refactoring at Scale."With Maude, we talked about her journey in tech, from Rent the Runway to joining Slack and leading its performance engineering team to joining GitHub as a principal engineer. And then we discussed what it means to do refactoring at s…
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Building AI-Powered Podcast Learning 🎧 — with Kevin Smith
50:42
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50:42Today's guest is Kevin Smith, who is co-founder of Snipd, one of the world's most popular podcast apps.With Kevin, we talked about his journey in tech, starting from quantitative finance and then running an AI team in a high-growth startup up to actually founding one with Snipd. Then we segued into talking about Snipd itself and what are the techni…
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Bridging the Gap Between Athletics & School PR
30:10
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30:10In this episode of the Content Generation Podcast, we’re joined by Emily Worell, Director of Communications and Marketing, and Brent Doty, Athletic Director, at Wawasee Community School Corporation. As Wawasee-natives-turned-department-leads, Emily and Brent know their community well but, like in many districts, communications and athletics haven’t…
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The Future of Dev Tools 🔧 — with Dennis Pilarinos
40:23
40:23
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40:23Today's guest is Dennis Pilarinos, who is founder and CEO of Unblocked. With Dennis, we talked about his journey in tech, which is just incredible, starting from director roles at Microsoft and Amazon, then founding BuddyBuild and later selling it to Apple, and eventually to these days where he founded Unblocked. And later we talked about Unblocked…
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Today's guest is Michael Lopp, better known as Rands, who is Senior Director of Engineering at Apple and writer of several popular books about engineering management, including "Managing Humans", which is a personal favorite of mine. With Rands, we discuss his journey into writing and the impact it had on his personal and professional growth. We re…
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The Vercel Journey 🔺 — with Guillermo Rauch
56:52
56:52
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56:52Today's guest is Guillermo Rauch, who is CEO and founder of Vercel.With Guillermo, we talked about his journey in tech, from a small-town in Argentina, to successful open-source developer, to CEO of a billion-dollar company. Then we covered the unique Vercel model, which combines open-source and commercial work. And finally, we discussed the future…
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How to Integrate AI in the Dev Process 🪄 — with Ori Keren
47:21
47:21
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47:21Today's guest is Ori Keren, who is CEO and co-founder of LinearB and has more than 25 years of experience in the industry, especially in developer experience and productivity. With Ori, we talked about how AI is infiltrating all the stages of the development process, from coding to testing to code reviews. We discussed how AI is already restructuri…
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Monumental Impact: Barbara Hunter on NSPRA & School Communications
26:47
26:47
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26:47In this episode of the Content Generation Podcast, we’re joined by Barbara Hunter, APR, Executive Director of NSPRA (the National School Public Relations Association). A lifelong advocate for public education, Barbara’s journey began in the front office of her local elementary school, where her mother worked as the school secretary. That early expo…
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Measuring and Improving Developer Experience 📊 — with Abi Noda
42:58
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42:58Today's guest is Abi Noda, the CEO and founder of DX, one of the leading engineering intelligence platforms.With Abi, we talked about measuring developer experience. We started with the early days of Accelerate and why we feel like most people got the book wrong. And then we continued to present days and how research focuses on driving great develo…
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Open-source, complexity & AI coding 🔧 — with Salvatore "Antirez" Sanfilippo
57:09
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57:09Today's guest is Salvatore Sanfilippo, also known as Antirez!Salvatore is the creator of Redis, an open source data store used by hundreds of thousands of developers across the world. And he's also a writer. He published the popular sci-fi novel called Wohpe, which anticipated a lot of what is happening today with AI.With Salvatore, we talked about…
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Student Content Creator Lexi Vazquez on Real-World Learning & Career Readiness
21:31
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21:31In this episode of the Content Generation Podcast, we sit down with Lexi Vazquez, a high school senior at GMG Community Schools with a passion for social media and sports. As she prepares to attend the University of Iowa to study marketing with a minor in sports management, Lexi shares how her experiences in content creation as a student have shape…
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How to Coach CTOs 👑 — with Joel Chippindale
44:38
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44:38Today's guest is Joel Chippindale!Joel is a full-time CTO Coach and one of the coaches-in-residence in the Refactoring community, where he runs monthly mastermind sessions and other community events.So with Joel, we dived into what coaching is, the difference with mentoring, one-on-one versus group coaching, and what are the top challenges that CTO…
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The Future of Creative Organizations ✏️ — with Dan Shipper
48:27
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48:27Today's guest is Dan Shipper!Dan is the CEO and founder of Every, which is one of the world's most popular publications, writing about AI and our relationship with technology. And Dan is one of my heroes. His newsletter was the first I ever paid for on Substack, and single-handedly inspired me to start Refactoring. But he doesn't know. I will tell …
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Combining AI and Human Work 🤖 — with Marco Trombetti
1:07:43
1:07:43
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1:07:43Today's guest is Marco Trombetti!Marco is the CEO and founder of Translated, one of the largest translation companies in the world, powering translations for the likes of Airbnb, Uber, Skyscanner, and more.Translated is also an AI pioneer. It has developed its own models for more than 20 years and has recently released the most advanced translation…
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Live from TSPRA with Dr. Jill and ParentSquare’s Anu Vaid
12:55
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12:55In this live episode recorded at the 2025 Texas School Public Relations Association (TSPRA) Annual Conference, Class Intercom’s Dr. Jill Johnson sits down with Anupama Vaid, President and Co-Founder of ParentSquare, to explore how schools can build stronger partnerships with families. Anupama shares how ParentSquare, which recently celebrated 14 ye…
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User-experience, Local-first apps and dev tools 🔧 — with Adam Wiggins
48:36
48:36
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48:36Today's guest is Adam Wiggins!Adam is the General Manager of Platform at The Browser Company and co-founder of Heroku.With Adam, we talked about innovating user experience in software and AI, we discussed what Local-first software means and we explored the future of developer tools.(02:49) Introduction(04:01) Adam's journey in tech(06:15) The rise …
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How Hudl is Revolutionizing School Sports through Social Media Engagement
26:12
26:12
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26:12In this episode of the Content Generation Podcast, we sit down with Hudl’s Tony Linder, to explore how the company is transforming the way schools engage their communities through sports and storytelling. As one of the biggest names in athletic performance analysis technology, Hudl is used by 99% of schools across the U.S. to help student-athletes …
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Growing the development forest 🌲 — with Martin Fowler
1:00:08
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1:00:08Today's guest is Martin Fowler!Martin is chief scientist at ThoughtWorks. He is one of the original signatories of the Agile Manifesto and author of several legendary books, among which there is Refactoring, which shares the name with this podcast and this newsletter. With Martin, we talked about the impact of AI on software development, from the d…
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Shaping the Future of Journalism: Shari Veil on Experiential Learning and Navigating Industry Change
32:51
32:51
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32:51In this episode of the Content Generation Podcast, we’re joined by Shari Veil, Dean of the College of Journalism & Mass Communications at the University of Nebraska-Lincoln. Under Shari’s leadership, the college is one of the most highly regarded in the nation, recently welcoming its largest freshman class in history. She dives into the college’s “…
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Building Better School Websites with ParentSquare’s Melissa Mertz
36:41
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36:41On this episode of The Content Generation Podcast, we’re joined by Melissa Mertz, Product Manager at ParentSquare, whose journey from the classroom to the edtech space offers a fresh perspective on how schools can elevate their online presence with school websites. As the leader of ParentSquare’s Smart Sites tool, she helps schools create websites …
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Profitable Engineering 🛠️ — with Aviv Ben Josef
58:53
58:53
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58:53Today's guest is Aviv Ben Josef!Aviv has more than 20 years of experience in tech. He is an executive coach working with hundreds of engineering teams and leaders.With Aviv, we talked about profitable engineering, what makes engineering valuable, why impact is hard to measure,and what are the cultural and organizational traits that make engineering…
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Authentic School Storytelling with Dr. Joe Sanfelippo
37:10
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37:10In this episode of the Content Generation Podcast, we sit down with Dr. Joe Sanfelippo, a passionate educator, leader, and storyteller. With 26 years in education—including 12 as Superintendent of Fall Creek School District—Joe has made a profound impact on his own school community and others nationwide. Now a renowned author and speaker, he travel…
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The Evolution of Engineering Management 👑 — with Pat Kua
53:11
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53:11Today's guest is Pat Kua!Pat is a professional engineering and leadership coach with more than 20 years of experience in tech.He was CTO of N26 and principal consultant at ThoughtWorks. He is an accomplished speaker and writes an awesome newsletter for tech leaders called Level Up.With Pat, we talked about his journey in tech, from Australia to Lon…
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Career frameworks for Engineers and Managers 🪜 — with Francesco Dominidiato
1:09:17
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1:09:17Today's guest is Francesco Dominidiato! Francesco Dominidiato is CTO at Moneyfarm, one of the largest wealth management companies in Europe, and former CTO at high-growth startups like Casavo and Docebo. During his career he scaled organizations from zero to hundreds of employees, and has incredible experience at all levels: from leading small team…
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District Tech Facilitator Terry Julian on Sourcing School Social Media Content from Staff & Students
25:49
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25:49In this episode of the Content Generation Podcast, we’re joined by Terry Julian, technology facilitator at Hastings Public Schools. Throughout her 14 years with the district, Terry has worn many hats, managing everything from training and professional development to school public relations and social media. With a focus on elevating district storyt…
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Technical Storytelling at Google ✏️ — with Stephanie Wong
52:17
52:17
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52:17Today's guest is Stephanie Wong! Stephanie is the Head of Technical Marketing at Google Cloud, where she blends storytelling and technology to inspire developers and build customer growth. She’s an award-winning host, global keynote speaker, and creator of viral tech content.With Stephanie, we talked about her journey from sales to content creation…
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How a Student Creator Went from School Social Media Content to Working with National Sports Brands
28:12
28:12
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28:12In this episode of the Content Generation Podcast, we’re joined by Patrick Cogan, a senior at Pinkerton Academy and a standout student content creator. Patrick started as a sports videographer his freshman year, and since then his passion for video and content creation has grown. Now the school's primary content creator, Patrick has expanded his sk…
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Communication Engineering 💬 — with Pramoda Vyasarao
1:01:09
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1:01:09Today's guest is Pramoda Vyasarao! Pramoda is a leadership and communication coach, he has 20+ years of experience in big tech, wrote the book “Beyond Your Limits”, and runs a course called Communication EngineeringWith Pramoda, we will talk about what good communication looks like, especially for engineers and managers, how it impacted his career …
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Founder Mode & The Manager’s Path 👑 — with Camille Fournier
58:50
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58:50Today's guest is Camille Fournier! Camille is an accomplished CTO and executive with 20+ years of experience in tech, and author of the timeless The Manager’s Path, possibly the most influential book ever about engineering management.With Camille we talked about good vs bad management, the controversial new founder mode, career advice for managers …
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The impact of collaborative leadership in school public relations with Christopher Villarreal, EdD.
30:52
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30:52In this episode of the Content Generation Podcast, we’re joined by Christopher Villarreal, EdD, Director of Communications at Papillion La Vista Community Schools in Omaha, Nebraska. With 15 years of experience in public education, Chris shares his unique path from marketing and graphic design to teaching, and ultimately, school public relations—al…
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Today's guest is David Heinemeier Hansson! David is the creator of Rails, co-founder & CTO of Basecamp, a NYT bestselling author, and professional racing driver for 10+ years!In our chat, we explored many of David's strong opinions on software development, including today's excessive complexity in software and infrastructure, the role of AI, and th…
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Continuous Coordination 🔀 — with Henry Poydar
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52:52Today's guest is Henry Poydar! Henry is CEO and founder at Steady, with more than 25 years of experience in tech leadership roles.With Henry, we talked about continuous coordination, an open source framework he co-created, providing a set of principles and practices for running modern, effective engineering teams.Here is what we talked about:(01:25…
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NSPRA President Heidi Vega, APR on the Impact of Authentic Leadership and Representation
27:58
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27:58In the season four premiere of the Content Generation Podcast, we’re joined by Heidi Vega, APR, the newly installed President of NSPRA (the National School Public Relations Association). With a unique start to her school PR career, Heidi shares her journey from serving in the Air Force to interning with her local school district’s communications de…
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Dana’s Journey, Hiring Engineers & AI 🗺️ — with Dana Lawson
53:04
53:04
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53:04Today's guest is Dana Lawson! Dana is CTO at Netlify and held leadership roles at incredible companies like GitHub, New Relic, InVision, and more.With Dana, we talked about her journey, starting in the military, becoming a manager and major lessons she has learned. We also talked about how to hire engineers, how to create a diverse and inclusive te…
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The Power of Influence 📣 — with Irina Stanescu
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47:34Today's guest is Irina Stanescu! Irina is a full-time engineering coach, course instructor, and former manager at Uber and Google.With Irina, we talked about her journey through Silicon Valley, big tech, and high growth startups, balancing IC and management duties, and achieving impact through influence.Here is what we talked about:(01:21) Introduc…
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Code Reviews, AI, and Modern Engineering 🔍 — with Greg Foster
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55:11Today's guest is Greg Foster! Greg is CTO at Graphite, a tool that helps teams doing better code reviews, and smaller and faster code changes.With Greg, we talked about what good code reviews look like, how AI is changing the development process, and how the Graphite engineering team works.Here is what we talked about:(02:01) Introduction(03:06) Wh…
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Advancing School Communications with NSPRA President, Trent Allen, APR
26:52
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26:52Join us for an insightful conversation with Trent Allen, APR, current National School Public Relations Association (NSPRA) president and Chief of Staff at San Juan USD in Northern California. With a rich background in school public relations, Trent shares his journey within the industry, growing from a one-man show to leading a large and dynamic co…
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Today's guest is Malte Ubl! Malte is CTO at Vercel, the frontend cloud provider, and creator and maintainer of Next.js, the most popular React framework. Malte has also been Engineer Director at Google, where he led Google Search for desktop computers.With Malte, we deep dived into how Vercel works as a team, what could developer experience look li…
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Good Tech Strategy / Bad Tech Strategy 🔮 — with Anna Shipman
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48:25Today's guest is Anna Shipman! Anna is CTO at Kooth, former Technical Director at Financial Times, a Keynote speaker and accomplished author.With Anna, we talked about her journey in tech and how to develop a good technical strategy, drawing from stories and examples from her 20 plus years of engineering experience.Here is what we talked about:(00:…
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Elements of an Effective Software Organization 🔧 — with Rebecca Murphey
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1:00:52Today's guest is Rebecca Murphey. Rebecca is field CTO at Swarmia, former manager at Stripe and Indeed, and the author of Build: Elements of an Effective Software Organization.With Rebecca, we talked about her journey through Indeed, Stripe and Swarmia and the three pillars of her book, business outcomes, developer productivity, and developer exper…
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Athletic Director Jason McGehee Talks Social Media Storytelling
26:13
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26:13Join us for an inspiring conversation with Jason McGehee, Assistant Club Director at Stars Basketball Club in Franklin, TN, located just outside of Nashville. Since its inception in 2014, Stars has seen annual, exponential growth and is now established as the region's top basketball club, impacting over 5,000 young athletes annually. In this episod…
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Scaling Teams at Sanity, Github, and Google 🏢 — with Rachel Potvin
57:42
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57:42Today's guest is Rachel Potvin. Rachel is SVP of Engineering at Sanity, ex-VP of Engineering at Github, and previously worked at Google and Ubisoft. She has had an incredible career journey and is a world renowned speaker.With Rachel we talked about her journey across what feels like different generations of companies. We talked about scaling teams…
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