On this episode of The Content Generation Podcast, we’re joined by Melissa Mertz, Product Manager at ParentSquare, whose journey from the classroom to the edtech space offers a fresh perspective on how schools can elevate their online presence with school websites. As the leader of ParentSquare’s Smart Sites tool, she helps schools create websites that balance aesthetics, functionality, and impact.

Melissa describes how a school’s website is more than an information hub—it’s the front porch of your school or district. In our conversation, she shares insights on creating websites that not only look great and are easy to navigate but also meet accessibility and legal standards.

In this episode, Melissa also gives a behind-the-scenes look at her vision for the future of Smart Sites. She highlights how the platform empowers all educators, not just tech experts, and how user feedback drives ongoing improvements. Tune in for expert advice on building school websites that attract prospective students, families, and staff by showcasing the stories that define your school community.