Send us a text

Robert Garner's journey from KPMG partner to successful consultancy entrepreneur offers a masterclass in professional services growth and value creation. Drawing on his experience founding Avail Consulting (which he successfully sold) and later serving as Group CEO of Tribal Group, Garner shares the strategic frameworks that transformed his businesses from startups to multimillion-pound enterprises.
At the heart of Robert Garner's approach is a disciplined focus on what he calls the "four-by-four matrix" – aligning four specific service offerings with four target markets to create sixteen strategic focal points. This clarity of purpose allowed his team to methodically track progress and avoid the common trap of unfocused expansion. "Too many smaller organisations spend too much time working IN and not enough time working ON," Robert Garner explains, revealing how he and his co-founder limited themselves to 40% utilization to preserve crucial time for business development.
For consultancy owners preparing for eventual sale, Robert Garner offers invaluable insights into what buyers truly value. He emphasizes the importance of developing annuity revenue streams where possible, building robust operational systems well before they're critically needed, and cultivating leadership teams that extend beyond the founder. His operational due diligence work with Garwood Solutions has given him unique visibility into the common pitfalls that diminish consultancy valuations.
Perhaps most reassuringly, Robert Garner challenges the widespread fear that growth inevitably dilutes company culture. His experience demonstrates that with intentional leadership, strong values can be maintained through significant scaling. The real threat to culture isn't size but rather leadership that fails to create appropriate frameworks – or as Garner puts it, "It's okay to take risks; it's not okay to take uncontrolled risks."
Whether you're growing a boutique consultancy or preparing for eventual acquisition, Garner's systematic approach to professional services growth provides a blueprint for building firms that deliver exceptional client value while commanding premium valuations in the market. His insights reveal why some consultancies plateau while others achieve remarkable exits.

Prof. Joe O'Mahoney helps boutique consultancies scale and exit. Joe's research, writing, speaking and insights can be found at www.joeomahoney.com