Lode from AREA42 explains how this innovation vehicle within Credendo is transforming B2B trade finance by offering flexible working capital solutions that make digital trade more accessible and user-friendly.
• AREA42 is the innovation arm of Credendo, a credit insurance company with over 100 years of history
• Credit insurance protects sellers when buyers don't pay invoices, unlike factoring, which provides immediate financing
• Digital B2B marketplaces often require upfront payment, creating friction compared to traditional trade credit terms
• AREA42 evolved from offering complex credit insurance to providing streamlined working capital solutions
• Their approach keeps user experience simple while handling risk assessment complexity behind the scenes
• Partnerships with payment service providers help keep costs lower than traditional financial institutions
• AREA42 offers API integration and white-labeling options for seamless incorporation into e-commerce platforms
• The biggest learning was shifting from a solution-first to a problem-first innovation approach
• Balancing corporate stability with startup agility remains a key challenge and opportunity
"Any company in the world, especially in the European Economic Area, we can help you. We can help you with any working capital problem that you have. Come to us, and we will help you."
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Koen Vanderhoydonk
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#FinTech #RegTech #Scaleup #WealthTech