Storytelling isn't just for movies, it’s one of the most powerful tools in business. In this episode, Caleb Marsh, founder of Red Legend Media, shares how great stories can win customers, inspire teams, and drive real results.

From growing up on film sets to leading a top video production company, Caleb reveals his unique formula: every great story has a character, a journey, and, most importantly, a transformation. He explains why starting with the change you want to create makes your message more powerful and clear.

You'll learn the three must-have story types for every business, and how one 58-second video helped a struggling company turn things around in a big way.

If you want to make your message stick, build trust, and spark action—this episode is for you. Hit play and learn how to tell stories that actually make a difference.