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Ep. 163 - How AI Can Help - and Hurt - Your Content Marketing
Manage episode 497069300 series 3251179
In this episode of The Conference Room, host Simon Lader welcomes back the talented Evelina Kagan for the fourth part of their ongoing series. They dive deep into the transformative role of AI in digital marketing, discussing how it can enhance content creation, streamline processes, and ultimately help businesses scale their marketing efforts. Evelina shares her insights on using AI tools effectively, the importance of maintaining authenticity, and the ethical considerations surrounding AI-generated content.
Key Moments:
Evelina emphasizes that AI is now an unavoidable part of digital marketing, akin to the advent of the Internet.
AI can significantly speed up content creation processes, allowing marketers to produce more in less time.
While AI can generate content, it’s crucial to maintain a personal touch to avoid generic outputs.
Evelina discusses the issue of AI "hallucinations," where AI generates false information, highlighting the need for fact-checking.
AI can assist in brainstorming and generating ideas, making it easier for marketers to overcome creative blocks.
Providing AI with your own content helps it learn your voice and style, making its outputs more aligned with your brand.
The conversation touches on the ethical implications of AI in marketing, including the need for transparency about AI-generated content.
AI in Content Repurposing: Evelina explains how to repurpose a single piece of content (like a podcast) into multiple formats for various platforms.
The episode discusses the potential for AI to change the marketing landscape, allowing one person to do the work of many.
Evelina shares actionable strategies for integrating AI into marketing workflows, including using specific tools and setting up effective prompts.
To learn more about Evelina Kagan please visit her Linkedin Profile
To learn more about Evelina Kagan please visit her website
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YOUR HOST - SIMON LADER
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.
Get to know more about Simon at:
Website: https://simonlader.com/
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/
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