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What You Share Matters Less Than What They Hear: Turn content into trust, and trust into revenue, Sharee Ann Chen
Manage episode 519098774 series 3566783
We unpack how visibility builds trust and why virality alone won’t drive high‑ticket sales. Sheree shares a practical playbook for hooks, relatable stories, proof, and follow‑up, plus how niche visibility beats broad reach for specialized products.
• how trust forms before high‑ticket purchases
• visibility across podcasts, social, reviews, and stages
• leader content vs chasing trends
• problem–solution messaging in simple words
• hooks that stop the scroll in 10 seconds
• proof of results and showing receipts
• funnels, CTAs, and follow‑up systems
• repetition and timing across long sales cycles
• balancing personal story with customer outcomes
• niche strategies for restaurant tech and AI
• conferences, referrals, and authority positioning
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Chapters
1. Why Visibility Builds Trust (00:00:00)
2. Sheree’s Path from Creative to CMO (00:02:14)
3. Early Social Media Lessons Learned (00:06:05)
4. Visibility vs. Virality (00:10:56)
5. Trust, Proof, and High‑Ticket Buyers (00:13:43)
6. Content Without Funnels Fails (00:16:23)
7. Fixing Low Engagement (00:19:30)
8. Speak Simply, Hook Fast (00:23:20)
9. Repetition, Timing, and Recall (00:26:00)
86 episodes
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