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Two Hours a Day on What Matters Most
Manage episode 502729532 series 3566783
Mark Gordon shares powerful insights on business growth through strategic alignment of what he calls the "Core Four": messaging, lead generation, sales, and technology.
• Creating clear, aligned messaging is the foundation of business success
• Niching down allows you to become an expert rather than a generalist
• Focus intently on your ideal 150-200 potential clients rather than everyone
• Spend your most creative two hours daily on new business generation
• When all team members row in the same direction, momentum builds naturally
• Modern sales requires providing new insights, not just solutions
• The magic phrase in sales: "I never thought of it that way before"
• Technology should either save time or help make better decisions
• Founders must shift from being the system to creating systems
• Constant new business solves almost every other business problem
Visit IGTMS.com or find Mark D. Gordon on LinkedIn and Instagram to learn more about aligning your Core Four for business growth.
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Chapters
1. Focus on New Business Generation (00:00:00)
2. Introduction to the Commission Code (00:01:53)
3. Meet Mark Gordon and His Approach (00:03:24)
4. Finding Your Authentic Message (00:07:39)
5. The Alignment Problem in Business (00:13:13)
6. Targeted Lead Generation Strategies (00:18:18)
7. Technology vs. Sales Priorities (00:23:22)
8. Modern Sales Approach for 2025 (00:26:13)
59 episodes
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