Send us a text

Struggling to maintain a consistent brand voice? Feeling overwhelmed by daily tasks that eat up your time? Lynn Colpaw, brand strategist and founder of Cyber PR Army, reveals how artificial intelligence can become your most valuable business ally.
Lynn shares her journey from using AI as a simple "vending machine" to treating it as a collaborative intern that learns about her business. This shift in perspective transforms how entrepreneurs can leverage technology to reclaim both time and joy in their work. "When you start treating AI like an intern or new hire that you're teaching about your business, everything changes," Lynn explains.
At the heart of effective AI use is brand consistency. Lynn emphasizes how crucial it is for businesses to maintain a coherent tone across all customer touchpoints. When your website sounds formal but your social media is casual, customers' trust wavers. AI can analyze these different channels and help harmonize your messaging, ensuring customers experience the same authentic you regardless of where they encounter your brand.
Beyond brand consistency, Lynn offers practical applications that can save entrepreneurs hours each week. From streamlining email responses to creating personalized client outreach based on social media activity, these small efficiencies add up to significant time savings. She also shares insider tips on how to spot and refine AI-generated content to maintain authenticity, looking for telltale signs like excessive em dashes and repetitive phrasing.
Perhaps most surprisingly, Lynn advocates for playfulness when learning about AI capabilities. By engaging in simple games and experiments with AI tools, entrepreneurs can better understand how these systems think and respond, ultimately leading to more effective collaboration. This approach helps business owners rediscover the passion that initially drove them to entrepreneurship before administrative tasks took over.
Ready to transform how you use AI in your business? Visit cyberprarmycom/thecastle for free resources and to book a 30-minute clarity call with Lynn to get personalized guidance for your specific needs.

Support the show

Check out more about your host, Morris Sims

Visit our Facebook and LinkedIn Pages!