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The key to increasing revenue and having time to enjoy it lies in thinking like a business owner, regardless of your current role in the corporate world or as a self-employed professional.
• The clarity principle serves as the foundation of any successful business, requiring you to answer what you want, why you want it, and how you'll get there
• Surface-level answers aren't enough - you must dig deeply into what truly matters to you by repeatedly asking "what else?"
• Your "why" must be wrapped in passion and fueled with emotion to sustain you through challenges
• Your strategy (the "how") should focus only on actions within your control
• The four strategic parts of business include your marketing plan, sales process, business operation systems, and business project plan
• Effective marketing focuses on making yourself visible through consistent, value-adding content on 1-2 platforms initially
• A good sales process requires asking the right questions to understand what's important to your clients
• Business operation systems prevent you from "reinventing the wheel" for routine tasks
• A written business project plan with specific milestones keeps you accountable and reduces anxiety
Drop me an email at [email protected] if you have questions or want to chat. Watch for my digital course launching this fall that will walk you through every step of the process.
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