My guest this week is Rachel Sterling, Chief Marketing Officer at Identity Digital.

Rachel leads global marketing with a focus on driving awareness and adoption of Identity Digital’s portfolio of top-level domains.

Before stepping into her current role, she held senior leadership positions at Instagram, Twitter, and Google, where she built and scaled strategies across product marketing, integrated content, and events.

From shaping how some of the world’s most iconic platforms connect with audiences to now redefining digital identity, Rachel brings a unique perspective on marketing’s evolving role in culture and technology.

And here’s something I just discovered—Rachel is the only person to have served as Head of Product Marketing at both Instagram and Twitter.