My guest this week is Chris Murphy, Senior Vice President of Brand Marketing at Adidas North America. For over 20 years, Chris has been shaping the voice of one of the world’s most iconic sports brands. From building Adidas’s first global newsroom and forging early partnerships with Facebook and Twitter to leading the U.S. loyalty program from 12 to nearly 50 million members, Chris has been at the forefront of digital transformation in sport.

Since stepping into his current role in 2022, he’s relaunched Impossible Is Nothing, produced the award-winning series Running While Black, launched the first NCAA student-athlete affiliate network, and brought the You Got This campaign to life with a high-profile debut on the Las Vegas Sphere during Super Bowl weekend.

A lifelong believer that sport has the power to change lives, Chris focuses on creating marketing that feels personal while scaling globally.