This is the episode every digital marketing agency owner wishing they could sell with more authority needs to hear.

Tony Ricketts—CEO and Co-Founder of Lawnline Marketing—built a 7-figure powerhouse by doing one thing differently: he stopped selling like a vendor and started selling like a boss.

In this episode of The Closing Code, Tony breaks down exactly how he turned a struggling agency into the go-to authority in the lawn and landscape niche—without offering discounts, negotiating with tire-kickers, or customizing proposals for every prospect.

What You’ll Learn in This Episode:

• Why offering menus of services is killing your close rate—and what to do instead
  
• The 4 non-negotiables Tony uses to qualify (or disqualify) every prospect
  
• How he built a high-conviction sales team without commissions or sales backgrounds
  
• Why Tony only presents one offer—and how that simplifies the sale and boosts authority
  
• How to position yourself as “the doctor, not the pharmacist” and take control of every deal
  
• Why quoting in annual terms changes buyer psychology and increases stick rate
  
• How Tony uses market-specific data to dominate his niche and shut down objections cold
  

Whether you're trying to get out of project hell, build a repeatable sales system, or finally stop playing small, this episode will show you how to sell like a boss and build a sales engine that scales.

Connect with Tony Ricketts
https://www.lawnline.marketing
https://www.linkedin.com/in/tonyricketts/

Take Action Now:

• Subscribe to The Closing Code Podcast so you never miss a power-packed episode Apple or Spotify
• Subscribe to our YouTube Channel at www.youtube.com/@TheClosingCodePod
• Follow us on Facebook at https://www.facebook.com/theclosingcodepodcast
• Follow us on Instagram at https://www.instagram.com/theclosingcodepodcast
• Share this episode with your team and fellow closers to help them level up their sales game

It’s time to crack the code and start closing like a pro!