Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
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21. Building the ad agency of the future: Diversity, trust and transparency with Mary Keane Dawson
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Manage episode 309981394 series 3027283
Content provided by The ClickZ Digital Marketing Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The ClickZ Digital Marketing Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode we talk about the future of advertising and why ad agencies must evolve to stay relevant in an increasingly diverse world. We'll discuss what role technology should play in the advertising of the future, whether AI can ever be creative and why it's such an exciting time to be an innovator in advertising. We'll also hear why agencies should be aiming to better reflect society, and the benefits of diversity and equality to tap into talent and insights, to deliver the best advertising. We also examine trust and transparency in an age of big data, AI and new technology.
…
continue reading
34 episodes
MP3•Episode home
Manage episode 309981394 series 3027283
Content provided by The ClickZ Digital Marketing Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The ClickZ Digital Marketing Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode we talk about the future of advertising and why ad agencies must evolve to stay relevant in an increasingly diverse world. We'll discuss what role technology should play in the advertising of the future, whether AI can ever be creative and why it's such an exciting time to be an innovator in advertising. We'll also hear why agencies should be aiming to better reflect society, and the benefits of diversity and equality to tap into talent and insights, to deliver the best advertising. We also examine trust and transparency in an age of big data, AI and new technology.
…
continue reading
34 episodes
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