Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Content provided by The ClickZ Digital Marketing Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The ClickZ Digital Marketing Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
20. Why advertising is broken and how technology will unleash our creativity with Tom Goodwin
MP3•Episode home
Manage episode 309981395 series 3027283
Content provided by The ClickZ Digital Marketing Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The ClickZ Digital Marketing Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode I join Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and ask, does advertising have a future? Along the way we discuss everything from online banks, data privacy, personalisation, tracking and how technology should be making the industry more creative.
…
continue reading
34 episodes
MP3•Episode home
Manage episode 309981395 series 3027283
Content provided by The ClickZ Digital Marketing Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The ClickZ Digital Marketing Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode I join Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and ask, does advertising have a future? Along the way we discuss everything from online banks, data privacy, personalisation, tracking and how technology should be making the industry more creative.
…
continue reading
34 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.