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How Crisis Communications Strategies Enable Fast Response with Gerard Braud - Ep. 215
Manage episode 482500412 series 2904919
Connect with The Chemical Show guests and industry leaders at The Chemical Summit on September 30 - October 1, 2025 in Houston, TX.
https://www.thechemicalsummit.com
The speed of communication during a crisis can determine whether a company maintains control of its story or loses it to speculation and misinformation. Gerard Braud, crisis communications expert, joins host Victoria Meyer to share real-world insights from decades of experience in both journalism and the chemical industry, emphasizing the critical need for rapid, clear, and well-prepared communication when incidents occur.
Together, they explore how chemical companies can build effective crisis communication strategies, prepare holding statements, tackle challenges like incomplete information and confidentiality, and leverage tools such as SituationHub to streamline the process. With practical examples and straightforward advice, Gerard and Victoria discuss why preparation on a “clear, sunny day” is essential to protect revenue, reputation, and brand in the face of crisis—highlighting what every chemical industry leader should know before the next incident hits the news.
Learn more about these topics this week:
- Inside the Mind of a Crisis Expert: Gerard Braud's career from his early days as a TV journalist to a crisis communications advisor for the industry.
- Redefining Crisis Response: why traditional, slow corporate communication puts companies at risk
- Mistakes Companies Make: what happens when companies don’t prepare
- The New Rules of Media Engagement
- Leadership on the Worst Day
Killer Quote: "If you're not getting a statement out in under fifteen minutes, you're doing it all wrong. Be prepared on a clear, sunny day so you’re your best on your worst day." — Gerard Braud
Other Links:
Managing Crisis Communications: How To Save Your Reputation With Gerard Braud
00:00 Crisis Communications in Chemicals
03:32 Streamlining Crisis Communications
07:33 Crisis Communication Tool: SituationHub
12:49 "Crisis Communication Holding Statement"
15:04 App Privacy and HIPAA Compliance
17:58 "Effective Media Training with Scripts"
21:29 Crisis Communication Strategy Essentials
25:29 Rethinking PR Quotes and Efficiency
26:32 Manipulating Media with Built-In Quotes
30:18 Engage, Share, Stay Tuned
Subscribe to The Chemical Show on YouTube
***Don’t miss an episode: Subscribe to The Chemical Show on your favorite podcast player.
***Like what you hear? Leave a rating and review.
***Want more insights? Sign up for our email list at https://www.thechemicalshow.com
Sponsored by Newry. Newry helps you uncover growth where you're built to win - fast.
Visit newrycorp.com and see the Newry team at The Chemical Summit.
232 episodes
Manage episode 482500412 series 2904919
Connect with The Chemical Show guests and industry leaders at The Chemical Summit on September 30 - October 1, 2025 in Houston, TX.
https://www.thechemicalsummit.com
The speed of communication during a crisis can determine whether a company maintains control of its story or loses it to speculation and misinformation. Gerard Braud, crisis communications expert, joins host Victoria Meyer to share real-world insights from decades of experience in both journalism and the chemical industry, emphasizing the critical need for rapid, clear, and well-prepared communication when incidents occur.
Together, they explore how chemical companies can build effective crisis communication strategies, prepare holding statements, tackle challenges like incomplete information and confidentiality, and leverage tools such as SituationHub to streamline the process. With practical examples and straightforward advice, Gerard and Victoria discuss why preparation on a “clear, sunny day” is essential to protect revenue, reputation, and brand in the face of crisis—highlighting what every chemical industry leader should know before the next incident hits the news.
Learn more about these topics this week:
- Inside the Mind of a Crisis Expert: Gerard Braud's career from his early days as a TV journalist to a crisis communications advisor for the industry.
- Redefining Crisis Response: why traditional, slow corporate communication puts companies at risk
- Mistakes Companies Make: what happens when companies don’t prepare
- The New Rules of Media Engagement
- Leadership on the Worst Day
Killer Quote: "If you're not getting a statement out in under fifteen minutes, you're doing it all wrong. Be prepared on a clear, sunny day so you’re your best on your worst day." — Gerard Braud
Other Links:
Managing Crisis Communications: How To Save Your Reputation With Gerard Braud
00:00 Crisis Communications in Chemicals
03:32 Streamlining Crisis Communications
07:33 Crisis Communication Tool: SituationHub
12:49 "Crisis Communication Holding Statement"
15:04 App Privacy and HIPAA Compliance
17:58 "Effective Media Training with Scripts"
21:29 Crisis Communication Strategy Essentials
25:29 Rethinking PR Quotes and Efficiency
26:32 Manipulating Media with Built-In Quotes
30:18 Engage, Share, Stay Tuned
Subscribe to The Chemical Show on YouTube
***Don’t miss an episode: Subscribe to The Chemical Show on your favorite podcast player.
***Like what you hear? Leave a rating and review.
***Want more insights? Sign up for our email list at https://www.thechemicalshow.com
Sponsored by Newry. Newry helps you uncover growth where you're built to win - fast.
Visit newrycorp.com and see the Newry team at The Chemical Summit.
232 episodes
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