Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Victoria Meyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Victoria Meyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How Crisis Communications Strategies Enable Fast Response with Gerard Braud - Ep. 215

32:01
 
Share
 

Manage episode 482500412 series 2904919
Content provided by Victoria Meyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Victoria Meyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Connect with The Chemical Show guests and industry leaders at The Chemical Summit on September 30 - October 1, 2025 in Houston, TX.
https://www.thechemicalsummit.com


The speed of communication during a crisis can determine whether a company maintains control of its story or loses it to speculation and misinformation. Gerard Braud, crisis communications expert, joins host Victoria Meyer to share real-world insights from decades of experience in both journalism and the chemical industry, emphasizing the critical need for rapid, clear, and well-prepared communication when incidents occur.

Together, they explore how chemical companies can build effective crisis communication strategies, prepare holding statements, tackle challenges like incomplete information and confidentiality, and leverage tools such as SituationHub to streamline the process. With practical examples and straightforward advice, Gerard and Victoria discuss why preparation on a “clear, sunny day” is essential to protect revenue, reputation, and brand in the face of crisis—highlighting what every chemical industry leader should know before the next incident hits the news.


Learn more about these topics this week:

  • Inside the Mind of a Crisis Expert: Gerard Braud's career from his early days as a TV journalist to a crisis communications advisor for the industry.
  • Redefining Crisis Response: why traditional, slow corporate communication puts companies at risk
  • Mistakes Companies Make: what happens when companies don’t prepare
  • The New Rules of Media Engagement
  • Leadership on the Worst Day

Killer Quote: "If you're not getting a statement out in under fifteen minutes, you're doing it all wrong. Be prepared on a clear, sunny day so you’re your best on your worst day." — Gerard Braud

Other Links:

Managing Crisis Communications: How To Save Your Reputation With Gerard Braud

00:00 Crisis Communications in Chemicals

03:32 Streamlining Crisis Communications

07:33 Crisis Communication Tool: SituationHub

12:49 "Crisis Communication Holding Statement"

15:04 App Privacy and HIPAA Compliance

17:58 "Effective Media Training with Scripts"

21:29 Crisis Communication Strategy Essentials

25:29 Rethinking PR Quotes and Efficiency

26:32 Manipulating Media with Built-In Quotes

30:18 Engage, Share, Stay Tuned

Subscribe to The Chemical Show on YouTube

***Don’t miss an episode: Subscribe to The Chemical Show on your favorite podcast player.
***Like what you hear? Leave a rating and review.
***Want more insights? Sign up for our email list at https://www.thechemicalshow.com


Sponsored by Newry. Newry helps you uncover growth where you're built to win - fast.
Visit newrycorp.com and see the Newry team at The Chemical Summit.

  continue reading

232 episodes

Artwork
iconShare
 
Manage episode 482500412 series 2904919
Content provided by Victoria Meyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Victoria Meyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Connect with The Chemical Show guests and industry leaders at The Chemical Summit on September 30 - October 1, 2025 in Houston, TX.
https://www.thechemicalsummit.com


The speed of communication during a crisis can determine whether a company maintains control of its story or loses it to speculation and misinformation. Gerard Braud, crisis communications expert, joins host Victoria Meyer to share real-world insights from decades of experience in both journalism and the chemical industry, emphasizing the critical need for rapid, clear, and well-prepared communication when incidents occur.

Together, they explore how chemical companies can build effective crisis communication strategies, prepare holding statements, tackle challenges like incomplete information and confidentiality, and leverage tools such as SituationHub to streamline the process. With practical examples and straightforward advice, Gerard and Victoria discuss why preparation on a “clear, sunny day” is essential to protect revenue, reputation, and brand in the face of crisis—highlighting what every chemical industry leader should know before the next incident hits the news.


Learn more about these topics this week:

  • Inside the Mind of a Crisis Expert: Gerard Braud's career from his early days as a TV journalist to a crisis communications advisor for the industry.
  • Redefining Crisis Response: why traditional, slow corporate communication puts companies at risk
  • Mistakes Companies Make: what happens when companies don’t prepare
  • The New Rules of Media Engagement
  • Leadership on the Worst Day

Killer Quote: "If you're not getting a statement out in under fifteen minutes, you're doing it all wrong. Be prepared on a clear, sunny day so you’re your best on your worst day." — Gerard Braud

Other Links:

Managing Crisis Communications: How To Save Your Reputation With Gerard Braud

00:00 Crisis Communications in Chemicals

03:32 Streamlining Crisis Communications

07:33 Crisis Communication Tool: SituationHub

12:49 "Crisis Communication Holding Statement"

15:04 App Privacy and HIPAA Compliance

17:58 "Effective Media Training with Scripts"

21:29 Crisis Communication Strategy Essentials

25:29 Rethinking PR Quotes and Efficiency

26:32 Manipulating Media with Built-In Quotes

30:18 Engage, Share, Stay Tuned

Subscribe to The Chemical Show on YouTube

***Don’t miss an episode: Subscribe to The Chemical Show on your favorite podcast player.
***Like what you hear? Leave a rating and review.
***Want more insights? Sign up for our email list at https://www.thechemicalshow.com


Sponsored by Newry. Newry helps you uncover growth where you're built to win - fast.
Visit newrycorp.com and see the Newry team at The Chemical Summit.

  continue reading

232 episodes

すべてのエピソード

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play