Tune in for a conversation with Justin Michael, Founder of the Justin Michael Method, on how AI is reshaping sales without replacing what matters most: the human connection.

From the enduring power of cold calling to the fine line between hyper-personalization and just being relevant, Justin explains what modern sales teams need to know to win. They dig into the rise of fractional work, why consulting can unlock both freedom and income, and how the smartest sales leaders are using AI as a force multiplier, not a crutch. If you want a front-row seat to the future of sales strategy, start listening now.

Chapters

00:00 Introduction to AI in Sales

03:05 The Evolution of AI and Sales

05:52 Challenges in Cold Calling with AI

08:49 The Human Element in Sales

11:48 Hyper-Personalization vs. Relevance

14:46 The Role of AI in Top Funnel Sales

17:33 Fractional Work and the Gig Economy

20:44 The Future of Sales and AI

23:27 Books and Thought Leadership

26:32 Conclusion and Key Takeaways

References in the Show:

https://gptzero.me/news/ai-adoption-by-industry/

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5136877

https://www.saastr.com/where-ai-will-and-wont-replace-sales-reps-in-2026/

Quote of the Show:

“It’s very hard to tell AI, hey, chop it up, make it look like a text message. And even when you use those commands, it’s not short and ugly with bad grammar and weird syntax.” - Justin Michael

Ways to Tune In:

• Spotify: https://open.spotify.com/show/5GpM8myxsUinc5bfLIbjJz?si=0af576adfb8e49f8
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheat-code/id1692445190
• Amazon Music: https://music.amazon.com/podcasts/cb0b3afa-063f-4f3b-96be-b98214c74912
• YouTube: https://www.youtube.com/@CheatCodePodcast