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The Cheat Code & Friends

In Revenue Capital

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Serial entrepreneurs and operators Justin Gray, Josh Wagner & Sean Kester combine decades of B2B and GTM expertise with unwavering honesty to unpack the latest news (fake or otherwise) on The Cheat Code & Friends Podcast. Combined with a rotating guest list of founders, practitioners and investors, the no-nonsense forum gathers fortnightly, holding court to translate headlines into reality and discuss the impact for early-stage businesses. The Cheat Code is just that, the trusted folks we lo ...
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”Go-to-Market Playmakers” is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best. Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market. Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast ...
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How do I implement my go-to-market strategy with my Cloud Partners? How do I get buy-in from my executives, sales team, and others in my organization? How can I get the right attention from the Cloud Providers? Questions like these, and many more, arise when you’re trying to build relationships with the Cloud Providers and accelerate your revenue journey through the cloud. Welcome to ‘Unlock Cloud Go-to-Market,’ the series where hosts Erin Figer and Patrick Riley share the essential stages o ...
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Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection. Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get i ...
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with technical founders, investors, and GTM experts. You’ll get real talk, proven playbooks, and no-fluff advice on how to land your first customers, build ...
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Each week, host Mark Roberge (Sr. Lecturer at Harvard Business School, Co-Founder at Stage 2 Capital, Founding CRO at HubSpot) talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales.
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Product Led Revenue is a monthly podcast for SaaS sales and revenue leaders. In each episode, you’ll hear innovative tactics and advice from professionals who are using product user insights to drive revenue growth through expansion and cross-sell.
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"Internal buy-in is the hardest part – and the most important - when building a cloud marketplace strategy that lasts." In this episode of Unlock Cloud Go-To-Market, host Patrick Riley sits down with Corey Woodburn, Head of Cloud Marketplace Alliances at Grammarly, for a behind the scenes look at what it really takes to launch and scale a marketpla…
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You've navigated your company to unicorn status. Crack the champagne, ring the bell, and hang the banner. Only, months later the macro changes. Now, you need to pivot the model, pivot the playbook, and pivot the team. Today I'm joined by Carina Brockl, (fmr. CRO, Aurora Solar) who faced these challenging shifts and tells us how she navigated them. …
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Listen in for a conversation with Jason and Sam Yarborough on what it takes to build a business and their experience building Arcadia, a consultancy focused on partner programs. From the challenges of fractional leadership to the power of authentic partnerships, this episode explores how today’s founders are navigating business growth, community bu…
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The theme of our 22nd podcast episode is Referral Growth Strategy. Joining our host Jeremy Balius to discuss all things B2B tech and SaaS sales growth from referrals is Derek Morgan from Referral Marketing Ideas and James Davis from TSP Advisory. Discover the referral platform ReferIt.ai Summary In this group conversation, the speakers discuss the …
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This week on The RevOps Review, Jeff Ignacio is joined by Mustafa Saeed, cofounder and CEO of Louella.ai, to unpack the chaotic new normal in outbound email. Mustafa explains why cold email as we know it is broken, how AI-fueled automation is killing deliverability, and what organisations can do to protect their sender reputation. They dive into do…
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Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. In this episode of Built Not Born, host Sage Nye sits down with Steve Corndell, CEO of env0, to reveal what i…
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In this episode, we chat with Olga Traskova, VP of Revenue Operations at Birdeye, about transforming go-to-market processes to support scale. Olga shares how her team spans marketing, sales, and customer success ops, the balance between quick wins and long-term transformation, and her vision for blending human insight with AI-driven tools. From opt…
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There's tremendous conviction that AI is eating the software ecosystem. Well, today we speak with Andy Shorkey (CRO, Writer). Not only is he navigating all the complexities of bringing native AI products to market, he's also reinventing the way that go-to market is done internally in a far more efficient way in the post AI world. LINKS Exclusive IC…
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In this episode, Mike Simmons—founder of Catalyst and go-to-market strategist—joins us to break down how great meetings, clear processes, and intentional systems can make or break a revenue org. From applying the Jobs-To-Be-Done framework to meetings, to building sales stages that actually reflect probability, Mike shares practical strategies, fram…
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The theme of our 21st podcast episode is SaaS Value Packaging. Joining our host Jeremy Balius to discuss all things SaaS pricing strategy and value packaging is Dan Balcauski from Product Tranquility. Summary In this conversation, Dan Balcauski discusses the intricacies of SaaS pricing and value packaging, sharing insights from his extensive experi…
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Send me your cold calls! Email us at [email protected]. I'll help you set more meetings &. we'll use your call in an upcoming video. So Producer Matthew fails at cold calling. But he learns the framework that actually works. *Stop freezing up on sales calls, get a script!* 🔗 https://clickhubspot.com/29868f I roped in Producer Matthew to…
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Gregg Scoresby, Founder and Managing Partner of Phoenix Ventures, joins the hosts to break down the traits that separate winning Founders from wannabes. From hiring blind spots to co-founder clashes, founder-to-CEO transitions, and spotting red flags, this episode looks at what it really takes to build and lead a killer startup. Chapters 00:00 The …
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The theme of our 20th podcast episode is B2B Video Marketing Strategy. Joining our host Jeremy Balius to discuss all things video strategy for B2B is Daniel Borba from SparkPortal. Summary In this episode, Daniel Borba discusses the evolution of video marketing, emphasizing the growing demand for video content and the impact of platforms like Linke…
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Perplexity is attempting something no one thought possible: Challenging Google for search dominance.  Dmitri Shevelenko was advising five different orgs, before fully signing on to Perplexity. What energy and pull he found from this vision? And he unpacks how Perplexity successfully transitioned from founder selling to professional sales. Get our D…
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The theme of our 19th podcast episode is B2B Creative Strategy. Joining our host Jeremy Balius to discuss all things creative strategy for B2B is Chris Murphy from G Squared. Summary In this conversation, Chris Murphy discusses the evolution of B2B creative advertising, emphasizing the need for emotional messaging over traditional feature-heavy app…
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This week Bill Kantor challenges traditional sales tactics, explaining why perfect forecasting doesn’t maximise sales. He explores AI’s role in outreach, the shift towards hyper-personalisation, and why static territory planning is outdated. Bill also shares insights on pipeline management and how RevOps can drive smarter, data-driven decisions. Yo…
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Imagine passing $5 million with three customers. That is whale hunting. Going after big customers with big deals from day one isn't advisable. But sometimes it's the only path. Today, Ed Calnan (Co-Founder and Fmr. CRO, Seismic) walks us through how to get big account's attention, get through procurement, get through security, all solve for all the…
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What’s the real story behind funding a startup today? Greg Head, founder of Practical Founders, joins the hosts to break down the world of bootstrapping vs VC funding. From capital strategy to AI-driven growth, this episode digs into what actually works in today’s market. From chasing VC or building lean, this episode is packed with discussion on f…
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In this episode, we sit down with Kyle Lacy, CMO of Jellyfish, to explore the intersection of marketing, revenue operations, and go-to-market strategy. We discuss the challenges of cross-functional alignment, the ongoing debate between brand vs. demand, and how marketing leaders can earn a seat at the revenue table. Plus, Kyle shares his insights o…
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Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. in this episode of Built Not Born, host Sage Nye sits down with Ben Nye, Managing Partner at Venture Guides, …
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"FinOps is essentially how you can get visibility on your cloud costs and figure out how to spend more efficiently to grow your business." In this episode of Unlock Cloud Go-To-Market, host Patrick Riley is joined by Joe Henderson, Head of Partnerships at Vantage, for a real look at what it takes to build a modern partner ecosystem from the ground …
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 Companies with a very tightly defined ICP that is operationalized on the frontline spend 50% less on sales and marketing. They have CAC payback periods that are 24% shorter than the mean, and those ICP customers have a 425% higher expansion rate in the first 12 months compared to those that are not. Today Dan Sperring (Founder, AlignICP) explores …
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This week Jeff Ignacio sits down with Joe Ort, founder of RevOps Inflection, to explore the critical differences between revenue operations in private equity versus venture capital backed companies. With 15 years of experience in RevOps and analytics, Joe shares insights on growth strategies, planning cycles, and how AI is reshaping sales efficienc…
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The amount of personalization is off the charts. The amount of time and money you're willing to invest is enormous. Because it's a million dollar deal. I'll walk you through how to navigate complex Decision Making Units, adapt your entire sales playbook for enterprise deals, and implement advanced qualification frameworks that go way beyond the bas…
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Marketing has never been more complicated or more important. In this episode, Kyle Lacy, CMO of Docebo, joins the hosts to unpack the chaos: from hiring in a fragmented job market to redefining marketing's role in driving revenue. Together they dive into personal branding, pipeline obsession, AI’s creeping influence, and whether great marketers rea…
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In this episode, Jeff sits down with Adam Thompson, Chief Product Officer at Cognism, to explore the evolving landscape of sales intelligence. They dive into the challenges of building high-quality B2B data, the impact of web scraping, and whether data is truly becoming a commodity. Adam shares insights on the hidden pitfalls of CRM hygiene, the co…
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“To stand out in a crowded marketplace, you need an open mind and a growth mindset ---it's not a zero-sum game.” – Yeva Roberts, VP of Marketing & Alliances, AllCloud In this episode of Unlock Cloud Go-To-Market, host Patrick Riley is joined by Yeva Roberts of AllCloud and Tackle Co-Founder, Brian Denker, to explore what SaaS success really looks l…
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 What if I told you to build the sales team that doesn't talk about price or packaging? That doesn't even do discovery or qualification on budget or authority on the first call? You'd think I'm crazy. Chris Merritt (Founding CRO, Cloudflare) built a sales team that's a peer to its very technical buyer, whose first and only objective is to answer th…
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The theme of our 18th podcast episode is B2B Content Marketing. Joining our host Jeremy Balius to discuss all things strategy for content marketing in the B2B space is Becky Lawlor from Redpoint Content. Summary In this conversation, Becky Lawlor discusses the significance of original research in B2B marketing, emphasizing how it builds trust, diff…
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In this episode of RevOps Review, host Jeff Ignacio chats with Lewis Chawko, founder of RevOpsConsulting.io, about his journey from sales to revenue operations and how he turned a side hustle into a full-fledged consulting business. Lewis shares his insights on scaling go-to-market teams, optimizing RevOps tech stacks, and the challenges of moving …
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Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. Scaling a company from $50M to $4B takes more than vision—it demands execution. On Built Not Born, host Sage N…
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Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with tech…
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We all know Zoom. The company that helped society get through the global pandemic. But before they even had a dollar in revenue, Greg Holmes was the first sales hire and built the team. When Greg left the company, Zoom was valued at $140 billion. He credits his ability to build the foundational team in finding go-to-market fit as a key ingredient t…
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In this episode, Stacey Lewis, founder and CEO of HR Interrupted, sits down for a brass-tacks conversation on how startups and high-growth businesses can navigate the murky waters of human resources (HR) and diversity, equity, and inclusion (DEI). As the pendulum swings, seemingly away from what has dominated the business landscape for the last hal…
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"Your technology decision is actually your ecosystem decision." – Asher Mathew, CEO of Partnership Leaders In this episode of Unlock Cloud Go-To-Market, host Patrick Riley sits down with Asher Mathew, CEO of Partnership Leaders, and John Jahnke, CEO of Tackle, to explore how partnerships are reshaping go-to-market strategies. Asher unpacks why comp…
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Start the GTM section of your investor pitch deck with three words: Predictable, Scalable, Revenue. I don't know why it works so well. It seems so intuitive, but like every investor's like, "I love this guy! That's what I want." Yeah, , we all want that, but the question is how do you get there? So many startups get that wrong. They think it's a sa…
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In this episode of RevOps Review, host Jeff Ignacio sits down with Sandy Robinson, VP of Revenue Operations and Client Growth at Quavo and host of RevOps Unboxed. Sandy shares her insights on stepping into a new RevOps leadership role, navigating the first 30, 60, and 90 days, and the challenges of building and rebuilding revenue operations from th…
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The theme of our 17th podcast episode is MSP Strategy. Joining our host Jeremy Balius to discuss all things strategy for MSPs in 2025 and beyond is James Davis from TSP Advisory. Summary In this conversation, Jeremy Balius and James Davis discuss the evolving landscape of IT services, particularly focusing on Managed Service Providers (MSPs) and th…
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Index on impact, not work. Care about the impact people have, not the work they're doing. It's something too many sales leaders forget. Loren Padelford, who transformed Shopify Plus from zero to $1 billion in revenue in just seven years, is proudly a non-traditional sales leader. He positioned Shopify Plus as "anti-enterprise," instead looking beyo…
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Our podcast is evolving. The journey started as B2B Tech Marketing Talks, conversations tailored for B2B tech marketing leaders in the channel, partnerships space and in SaaS. As Filament evolved over the last couple years as a GTM agency, the conversations on the podcast broadened in scope beyond B2B tech marketing. The scope is being recalibrated…
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The hosts welcome Scott Albro to their podcast for a discussion on venture capital trends and AI. They compare B2B vs. B2C AI adoption, emphasizing outcome-driven solutions. Together they explore AI’s impact on industries, labor markets, job roles, and startup founding teams. Chapters 04:59 The State of Venture Capital and AI Startups 10:01 B2B vs …
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In this episode, Matthieu Garlock, Senior Director of RevOps at Equitybee, dives into the complexities of revenue operations in a marketplace model. He shares insights on balancing supply and demand, leveraging data to optimize investment flows, and navigating regulatory challenges in the financial sector. Matthieu also discusses his journey from R…
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You're a CRO at a $4B company with 2,000 sellers. You've made it. Then comes an unexpected call: Want to lead sales at a 40-person team doing $25M? Most would laugh. Not Lauren Nemeth. As Twilio's sales leader, she saw something bigger in Pinecone - a chance to shape how AI transforms enterprise selling. From hiring algorithms to handling objection…
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