We’re joined by Caroline Voaden, B2B Communications Consultant and Founder at STORY Copywriting.

After close to a decade inside corporate PR, advising banks, SaaS companies, governments and the occasional scandal-prone CEO, Caroline realised that most comms were "painfully dull, strategically thin or written by people who’ve never had to calm a board".

Caroline is focused on creating clear, confident communication that builds brands when things are good, and protects them when they’re not.

In the episode we cover:
- What is B2B PR, in a nutshell
- How B2B PR has changed and how it will continue to evolve in future
- What's working and not working at the moment
- The importance of connecting your content strategy and PR efforts
- Can (and should) B2B PR be accountable for measurable impact on revenue
- What impact (if any) has AI had on B2B PR?
- Should brands focus on high volume content and PR efforts, or focus on fewer, bigger “moments”?
- How can small and medium-sized B2B businesses utilise PR effectively
You can find Caroline on LinkedIn here: https://www.linkedin.com/in/caroline-voaden-34002166/
Check out STORY Copywriting on LinkedIn here: https://www.linkedin.com/company/storycopywriting/
Visit the STORY Copywriting website here: https://www.storycopywriting.co/