We’re joined by Dan Mortimer, Head of Marketing at Nimble Approach, a technology consultancy headquartered in Sheffield.
Early on in his career, Dan ran Norton Creative, a marketing agency formed as part of The Sheffield College, designed to help apprentices gain real world skills and experience working on live briefs for real companies. He has creative skills in video production, photography, design and websites, which he put to use at leading Sheffield agency Vivid Creative. Next, Dan led the marketing team for a HR Tech SaaS company, before moving to his current role at Nimble Approach where he is responsible for everything from strategy to delivery, utilising all the skills he has developed over his career.
In the episode we cover:
Being a solo marketer
• The pros and cons
• What Dan spends most of his time on
• Content creation strategies for a solo marketer
• How Dan has handled resourcing, including his sophisticated use of AI
• Events as a useful space to bounce ideas around when working solo
How Nimble Approach’s marketing and sales approach is evolving
• How the technology services market has changed over the past couple of years
• The tech boom levelling out after covid
• How Nimble Approach have adapted their go-to-market in response to the changes in the market and the company's rapid growth
How Nimble Approach are bringing sales and marketing together through a growth team
• It's advantages when it comes to targeting and messaging
• The occasional challenges of working in a joint team
• Winning high-value enterprise deals requiring “a village”
• Balancing people's own goals and targets in a joint team
Marketing at the moment
• What's working in B2B marketing
• Dan’s inclusion in Prolific North's Top Northern Brand Marketers 2024 list
• How Nimble Approach come up with propositions to take to market
• Dan’s most contrarian take when it comes to B2B marketing
You can find Dan on LinkedIn here: https://www.linkedin.com/in/dan-mortimer/
Check out Nimble Approach on LinkedIn here: https://www.linkedin.com/company/nimble-/
Visit Nimble Approach's website here: https://nimbleapproach.com/