Welcome to another impactful episode of the Butterfly Mindset Podcast! Join your host Cyrus as he sits down with his good friend, Southern California real estate titan Fred Sed. With a background spanning three generations in real estate and an upbringing steeped in sales, Fred shares his incredible journey from a self-proclaimed "broke as a joke" solo agent during the 2008 market crash to consistently closing over $100 million in sales annually with his team of 25-30 agents.

Fred dives into his "feast or famine" beginnings, detailing how relentless cold calling, open houses, and even 500+ rental transactions honed his skills and built his foundation. Discover how his pursuit of leverage for time and a desire to be present for his family led him to build a team, eventually partnering with industry giants like Ben Kenny and Chris Suarez to co-found Place, a national proptech company. Learn about Place's unique "brokerage agnostic" model, which he likens to Chick-fil-A, empowering real estate team owners with unparalleled systems, technology, and support to scale profitably.

This episode is a masterclass in adapting to industry evolution, from the rise of technology and AI's impact on agent productivity to the changing landscape of brokerages. Fred's philosophy extends beyond sales, emphasizing integrity, legacy, and the profound impact of helping others break through their limiting beliefs. Whether you're a seasoned pro or new to the game, Fred's raw honesty and strategic insights offer invaluable lessons on building a thriving business, embracing discomfort, and living a life of no regrets.

Connect with us:

🔹 Follow Fred: @askfredsed / @fredsedgroup / @billiondollar.masterminds

🔹 Follow Cyrus: @cyrusandre

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