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682: How to do better content testing
Manage episode 436530302 series 2679551
Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with Erin Del Ponte, a marketing executive who is a steward for accurate attribution and incrementality of investments.
Join us for Episode 682 of "The Business Storytelling Show" to find out how to level up your content testing.
787 episodes
Manage episode 436530302 series 2679551
Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with Erin Del Ponte, a marketing executive who is a steward for accurate attribution and incrementality of investments.
Join us for Episode 682 of "The Business Storytelling Show" to find out how to level up your content testing.
787 episodes
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