40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter. Grab your copy here: https://authenticstorytelling.net/content-performance-culture-book/
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Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digita ...
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From Christopher Goffard, the Los Angeles Times reporter and host behind the hit podcasts “Dirty John” and “Detective Trapp,” comes a new eight-episode true crime podcast, “The Trials of Frank Carson.” “The Trials of Frank Carson” is a story of power, politics and the law in California’s Central Valley. Frank Carson was Stanislaus County’s most controversial defense attorney, a wizard with juries and a courtroom brawler with an unapologetically caustic style. He racked up legal wins for deca ...
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L.A. Times reporter Christopher Goffard of “Dirty John” is back with another riveting podcast from L.A. Times Studios. In “Crimes of the Times,” Goffard goes deep behind the scenes of a new story each week, cutting through common myths and misconceptions to uncover what really happened in the most compelling cases from L.A. and beyond.
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The husband and wife team behind Pragmatic Digital share insights on how to navigate the modern digital marketing landscape.
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Please enjoy a featured clip of L.A. Times Studio's latest production, L.A. Crimes. On this episode, Madison McGhee is joined by legendary Dateline host Josh Mankiewicz and esteemed L.A. Times Reporter Richard Winton as the three of them dive into all-things Menendez Brothers, the good, the bad, and the still unknown. New episodes drop every Wednes…
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Please enjoy a featured clip of L.A. Times Studio's latest production, L.A. Crimes. On this episode, Madison McGhee is joined by legendary Dateline host Josh Mankiewicz and esteemed L.A. Times Reporter Richard Winton as the three of them dive into all-things Menendez Brothers, the good, the bad, and the still unknown. New episodes drop every Wednes…
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Please enjoy a special feature of the first episode of L.A. Times Studios production, Man in the Window. In this episode, Phantom in the Fog, investigative reporter Paige St. John discusses how a series of brutal dog killings in a small town in California acted as the prelude for the coming danger and violence committed by one of California's deadl…
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Please enjoy a special feature of my show, Detective Trapp’s first episode, All the Missing. In this episode, Detective Julissa Trapp fights her way onto the homicide unit in her hometown of Anaheim, California — and strives amid personal struggles to understand God’s plan for her. At the same time in a nearby city, women begin vanishing.…
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Please enjoy a special featured episode of my show Dirty John. In this episode, Debra Newell, an interior designer in Southern California, meets John Meehan on an over-50 dating site. His profile looks exciting: Anesthesiologist, divorced, Christian. She falls in love fast. But her children dislike him and warn her that his stories don’t add up. A …
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John Orr was a renowned fire investigator who was also a prolific arsonist, and whose thinly veiled novel helped to convict him. In this episode we hear from the fire captain who first suspected him—and from Orr himself. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be avail…
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The case of Barbara Graham, known in the 1950s as “Bloody Babs” after the murder of a Burbank widow. Former prosecutor Marcia Clark joins us to reexamine the questionable tactics that sent Graham to death row. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spo…
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The story of Synanon, the drug rehabilitation group once known as “the miracle on the beach,” and the rattlesnake attack on the crusading Los Angeles lawyer who made an enemy of the group’s leader. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spotify and You…
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Former Manson prosecutor Stephen Kay recounts the strange story of Ronald Hughes, the “hippie lawyer” who enraged the cult leader and vanished mysteriously in the middle of trial. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spotify and Youtube…
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The last living prosecutor of Charles Manson gives an inside account of the trial and the cult leader’s deadly vision. Stephen Kay recalls the case that still haunts America. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spotify and Youtube.…
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The Black Dahlia mystery: Wild theories, enduring myths and a long-overlooked suspect. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spotify and Youtube.By L.A. Times Studios
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The kidnapped heiress who became an “urban guerrilla” and embraced her captors. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spotify and Youtube.By christopher goffard
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Smuggled out of a Santa Monica safe, the top-secret documents that changed American history. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spotify and Youtube.By Christopher Goffard
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720: How to connect business storytelling to revenue
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23:59You are now telling your business stories, getting potential customers' attention. But how do you truly turn content into revenue? Sheri Otto, a growth strategist for B2B founders and businesses, primarily in tech, joins me to share what she knows works and what doesn't.Join us for Episode 720 of "The Business Storytelling Podcast". Connect with Sh…
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719: Reviving the American Dream: The story of the Vortic Watch Company
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24:00RT Custer, co-founder and CEO of the Vortic Watch Company, joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the company's products to market and continues to be a success with customers. Shop for your one-of-its-kind watch here: https://vorticwatches.com Skip to a specific section of the conversation: (0:44) Th…
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A childhood memory sent her father to prison for murder. Was it real? New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spotify and Youtube.By Christopher goffard
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Wild claims of mass child molestation rocked an L.A. beach town. Truth was the first casualty. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spotify and Youtube.By L.A. Times Studios
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Emanuel Rose returns to "The Business Storytelling Podcast" for Episode 718 to discuss how you can improve your AI prompts to get better results. Join us and grab a copy of his book on the topic here:https://amzn.to/3Ey5I9a
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Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good copywriter and who all does copywriting nowadays. Jump to specific chapters: (0:22) Evolution of Copywriting - Changes from traditional journalism to modern digital tools - Impact of technology on writing proc…
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A maverick from Detroit, John DeLorean built the “car of the future.” Then came the briefcase full of cocaine. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spotify and Youtube.By L.A. Times Studios
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716: Podcasters highlight their favorite non-profits during Podcasthon 2025
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22:49Jeremie Mani, founder of Podcasthon, joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March. Participate here: http://podcasthon.org
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A young actress, an obsessed stalker and a Hollywood murder that changed America. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spotify and Youtube.By L.A. Times Studios
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715: "We Tried That Once" And Other Excuses That Sabotage Business Success!
24:29
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24:29We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus, author of "We Tried That Once" joins me to discuss strategies to swat down excuses and get stuff done. Joins us. Grab a copy of his book here: https://amzn.to/40Jcim0
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Brian Piper, author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8…
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713: AI and Copyright - How does it all work?
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22:52Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright. Reach out to Christopher's company here: https://www.trustinsights.ai/
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L.A. Times reporter Christopher Goffard of “Dirty John” is back with another riveting podcast from L.A. Times Studios. In “Crimes of the Times,” Goffard goes deep behind the scenes of a new story each week, cutting through common myths and misconceptions to uncover what really happened in the most compelling cases from L.A. and beyond.…
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712: The art of self-leadership with Heather Younger
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23:49Author Heather Younger returns for episode 712 of "The Business Storytelling Podcast" to preview her new book: "The Art of Self-Leadership." The book teaches "how to take control of the workplace experience and set expectations up front about relationships." Join Heather and me for this conversation. Order book here: https://amzn.to/41Zb731…
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BONUS: How I clean up sound on video with Adobe Podcasts
3:23
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3:23Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video. Here's the difference it makes and try it here: https://podcast.adobe.com/enhance
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711: What's the role of business storytelling in research?
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24:30Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company: https://narrativeinsights.com/
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710: The value of online reviews for local businesses.
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23:40DYK? Customers are willing to spend 31% more at businesses with excellent reviews.Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more hig…
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709: Should you use your name as your website's URL
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23:04I have ChristophTrappe.com. Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.
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708: The role of creativity in advertising
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23:32James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity. Join us and grab a copy of his book here: https://amzn.to/3VtKka…
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707: Are you saying what people can't unhear?
24:15
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24:15Author Tamsen Webster returns to "The Business Storytelling Podcast" for Episode 707 to "highlight the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion." Join us and grab a copy of her book on the topic here: https://amzn.to/4gnNTH…
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706: Book launch week: The new "Instagram for Business for Dummies"
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24:07The latest edition is out this week and even includes updates on how to use Threads, which is owned by IG owner Meta. One of the authors, Corey Walker, returns for Episode 706 of "The Business Storytelling Podcast" to let us know what's new.Join us and grab a copy here: https://amzn.to/3OycX2H
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705: How to earn an audience for your podcast
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24:05Tom Webster, author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Podcast" to share what he has learned about how to grow a podcast (i.e. earn audience) and then keep it. Join us and grab a copy of his book here: https://amzn.to/4eRo95n…
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704: What podcasters must know about the new FTC Deceptive Ad Rules
25:57
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25:57Gordon Firemark, The Podcast Lawyer™, returns to "The Business Storytelling Podcast" for Episode 704 to discuss the impact of the new FTC rules on podcasters.Join us and feel free to listen to his previous appearance on Episode 253 here: https://lnkd.in/ge_n9Jmy Grab his book here: https://amzn.to/3OoUDZY…
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BONUS: How I secure my eye-level webcam with a stand
1:29
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1:29Eye-level cameras help us create the illusion that we look right at the other person. It's a great way to make sure the video podcast episode looks as intimate and friendly as it can. Listening to this on a podcast network without video? Go here: https://amzn.to/3CSG7Hr Grab the products mentioned here: https://amzn.to/3CSG7Hr…
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703: What is the future of content marketing?
24:35
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24:35Leave your prediction in the comments! What does the future hold? Adaptive content marketing? AI-only? More video? George Chasiotis, founder of Minuttia and other companies, joins me on Episode 703 of "The Business Storytelling" to discuss just that.
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Thinking about going solo? Find out if it’s the right path for you and discover the steps to get started on your own terms. Liz Steblay, author of "Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth" joins me for Episode 702 to share what should be considered and how to make it work.Join us and grab a cop…
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701: What does digital transformation really mean?
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22:44Good question. And technology orchestrator Tom Altman joins me on this episode of "The Business Storytelling Podcast" to discuss that topic with me. Connect with Tom here: https://altuscxo.com/
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700: Let's debate this: Podcast seasons or no seasons?
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24:07Michael Buzinski, who has podcast seasons on his show, returns for this special 700th episode of "The Business Storytelling Show" for a very debatable topic. Should your podcast have seasons or not? He says yes, I say no. What do you think? Join us. Check out his podcast here: buzzworthymarketing.show…
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699: AI Marketing and the Law: What Marketers Need to Know
24:23
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24:23AI tools are easy enough to use - in theory. And certainly we've talked plenty about content quality, using AI as a copilot - not an auto pilot - for certain things. But how about the legal side of things. What do marketers need to know, remember and keep top of mind?Mitch Jackson - lawyer, keynote speaker and expert on the topic - joins me for Epi…
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698: How to actually cater to your audience
24:09
24:09
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24:09Everyone talks about creating content and experiences for their audience, their target buyer, persona, whatever. But how do we really know who they are? Looking at data and online behavior is certainly one way, but have you ever considered a qualitative research study to really get to the bottom of some of their core problems? Isabelle Landreville,…
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697: What works today in word of mouth marketing?
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23:37Word-of-mouth marketing expert Suzanne Reilley joins me on Episode 697 to discuss the age-old topic of word-of-mouth marketing. But, it's also still a thing today. So let's find out how companies can use it to their advantage. What works and what doesn't? Join us. Connect with Suzanne: www.suzannereilley.com…
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696: How product, brand marketing, and content marketing work together
24:06
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24:06Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing and everyone else - how they work together can drive results so much more and even more efficiently. But how do you enable that kind of culture? And the answer better not be MORE meetings. Integrated m…
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695: What is scorecard marketing and how does it work?
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22:43The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by Maxwell Nee, a go-to-market expert to discuss the topic. Join us. Grab the scorecard marketing book here: https://scorecardmarketingbook.scoreapp.com
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694: Solving problems in broken businesses
23:37
23:37
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23:37How to solve problems and especially when there are more than enough issues in a business? Chris Davenport II joins me on Episode 694 of "The Business Storytelling Podcast" to discuss that topic. Join us. Connect with Chris: https://chd2.com/
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BONUS: How to book your appearance on The Business Storytelling Podcast
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3:17Ready for your conversation with Christoph Trappe? Book your time here: https://www.christophtrappe.com/sponsored-podcast-booking/
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AI can be used for all kinds of things, and that includes improving brand visibility - certainly a good thing! But how does that work? Whitney L. Barkley, an AI strategist, joins me on Episode 693 of "The Business Storytelling Podcast" to share just that. Join us. Connect with Whitney at learnwithwhitney.com…
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After the last episode of "The Business Storytelling Podcast" on accessibility, now let's dive into accessibility specifically in podcasting. What does that entail and what do you - as the podcaster - need to know? Dominique Dunlop, Web Accessibility Consultant & Advocate, joins me on Episode 672 to discuss that topic. Connect with her here: http:/…
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