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Pro-Team Marketing with Trek-Lidl Communications Manager Jacob Kennison
Manage episode 406048173 series 3556886
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Jacob Kennison is the Communications Manager for Trek-Lidl Cycling Team. He previously held the position of press officer and had some time in the agency world for Fusion Media Services.
We dove deep into the specifics of how a pro team communicates, the technical aspects of channel strategy, social media campaigns, and an all around look at the inner workings of the marketing and communications of a cycling team.
Read the latest 'The Business of Cycling' Blog
Sign up for 'The Business of Cycling' Newsletter
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We dove deep into the specifics of how a pro team communicates, the technical aspects of channel strategy, social media campaigns, and an all around look at the inner workings of the marketing and communications of a cycling team.
Read the latest 'The Business of Cycling' Blog
Sign up for 'The Business of Cycling' Newsletter
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