Best Wyatt Wees Podcasts (2025)

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The Fall of a D2C Giant: YT Industries' Road to Restructuring 38:21

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9d ago38:21

38:21

In this episode, we dive deep into the shocking news of YT Industries entering self-administration, examining what led one of the bike industry's most successful direct-to-consumer brands to this critical juncture. Our guests bring unique insights to this developing story: Raymund Bareuther, an M&A expert who was directly involved in YT's previous …

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Opportunity vs. Strategy: Greg Shapleigh(Giro, Bell, Specialized, Mips) on Values-Driven Brand Building 1:19:22

24d ago1:19:22

1:19:22

In this episode, I sit down with Greg Shapleigh, who came highly recommended by multiple previous guests as someone I absolutely had to interview. Greg's journey in the cycling industry is remarkable - he started as a shipping clerk at Giro after moving to Santa Cruz to pursue bike racing, but quickly found himself pulled into marketing and product…

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Eurobike 2025 Pre-Show Insights with Managing Director Stefan Reisinger 12:54

1M ago12:54

12:54

Stefan Reisinger is the Managing Director of Fairnamic which is the organization behind the Eurobike event in Frankfurt. In this timely conversation, Stefan provides an insider's perspective on what to expect at this year's show in Frankfurt, including 1,500+ exhibiting companies, new industry innovations, and the launch of a groundbreaking global …

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From Child Actor to Cycling's Premier Agency CEO: Wayne Brown's Unconventional Journey 1:00:13

2M ago1:00:13

1:00:13

Wayne Brown's unconventional journey from child actor to London advertising executive, working with major brands like Apple and Land Rover, led him to an unexpected destination: becoming CEO of cycling's premier marketing agency. Despite not being an avid cyclist when he joined Shift Active Media, Wayne has helped build what many consider the indus…

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Cycling Tips, Rapha & Escape Collective: The Accidental Blogger that Built a Cycling Media Empire 1:14:12

2M ago1:14:12

1:14:12

Wade Wallace's journey from a nuclear research town in Manitoba to building one of cycling's most influential media platforms was anything but conventional. As the founder of Cycling Tips and now Escape Collective, Wallace shares how a simple blog started during the 2008 financial crisis grew into a pioneering digital cycling platform. This convers…

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The Future of Distribution: Live @ Cycling World 2025 Dusseldorf 41:34

2M ago41:34

41:34

Live from Cycling World 2025 Dusseldorf: In the discussion we dive into the future of cycling distribution with industry experts from Harmen van Es of Stichting DST & Dynamo Retail Group, Luca Bergliaffa of Assos, and Michael Scholz of SRM. Discover how digital integration, data sharing, and omnichannel strategies are transforming relationships bet…

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From Swoosh to Scorpion: How Castelli's Steve Smith Upended the Apparel Business 1:01:05

3M ago1:01:05

1:01:05

The following is my conversation with Steve Smith. At the risk of sounding hyperbolic, he's among the most accomplished and interesting people that I've met in the cycling business. In addition to being a hardworking and genuine guy. Steve started his career at Nike in Oregon.His dream job was working for Nike, and after 10 years with the swoosh, h…

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The Business Of YouTube Bike Reviews with Felix Testet Bikes 1:03:17

3M ago1:03:17

1:03:17

Felix Kuffner, is the creator behind "Felix Testet Bikes" and one of Germany's leading cycling content creators. Felix transitioned from racing BMX and working as a marketing manager to building a successful YouTube channel during the pandemic. In our conversation, we'll explore the business side of content creation in the cycling industry—from mon…

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Tariff Drama with Stijn Vriends CEO of Vittoria Tires 13:51

4M ago13:51

13:51

I wanted to sit down with a leader in the industry and talk about the recent developments regarding the tariffs being put in place by the United States. I was really happy to talk with Stijn Vriends, CEO of Vittoria Group. This was recorded on April 10th, just one day after the 90-day pause was announced. I wanted to give just a quick snapshot of t…

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Inside UK Cycling Distribution: From Bike Shop to Industry Leader with EXTRA CEO Will Fripp 1:01:43

4M ago1:01:43

1:01:43

Will Fripp is a UK industry veteran with decades of experience across all segments of the cycling business. Will's journey spans from his early days working at bike shops and Evans cycles to leadership roles at Madison, the UK's largest distributor and Shift Active Media. He is now the head of Extra UK, one of the country's premier cycling distribu…

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David Millar: Life In The Peloton, His Story, Chpt3 & What’s Next 56:42

4M ago56:42

56:42

My conversation with David Millar revealed the fascinating journey of this former professional cyclist turned entrepreneur. Based in Girona, Spain, David openly shared his path from professional cycling to founding the clothing brand CHPT3. With his Scottish roots and formative years spent in Hong Kong, David spoke candidly about the challenges of …

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Berlin Soul, Global Vision: Building Standert Bicycles with Founder Max Von Senger 55:50

5M ago55:50

55:50

Max Von Singer is the founder of Berlin-Based Bicycle Brand Standert. From its humble beginnings as a small bike shop café during the fixed gear boom of the early 2010s, Standert has grown into a respected European cycling brand with a loyal following. Max, along with his wife and co-founder Ana, share their journey from selling 50 track bikes to d…

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Ex Colnago, Bianchi, 3T, Cinelli, and Current Pinarello Sales Manager Diego Colosio 1:07:36

5M ago1:07:36

1:07:36

Diego Colosio is one of the most experienced sales executives in the cycling business today. Diego's journey spans over three decades from building frames in a small Lombardi area workshop to leading global sales for iconic brands like 3T, Cinelli, Colnago, Bianchi, and now Pinarello. We explore his remarkable career, the evolution of the industry …

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The Epicentre of the COVID Boom & Family Succession with ELITE CEO Nicoletta Sartore 51:32

6M ago51:32

51:32

Nicoletta Sartore is the CEO of Elite. Elite was founded in 1979 by her father Amerigo and has grown from a small family business to a global leader in cycling equipment while maintaining its Italian roots. From its headquarters in Fontaniva, Italy, Elite combines innovation with tradition. Nicoletta shares her remarkable story of navigating Elite …

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From BMX World Champion to E-MTB Pioneer with Stefano 'MIG' Migliorini of THOK E-Bikes 1:00:26

6M ago1:00:26

1:00:26

Stefano Migliorini was a professional bike racer in Italy and BMX World Champion in 1986. He was one of the pioneers of downhill mountain bike racing in Italy. Stefano had a successful 20 year career in the bicycle industry working with top brands like Cinelli, Kona bikes and Marzocchi suspension. A turning point in his life came when he met Livio …

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The Art of Product Development with Piet van der Velde of ERE Research 1:07:24

7M ago1:07:24

1:07:24

Piet van der Velde is a veteran product developer and entrepreneur in the cycling industry. His fascinating journey began as a competitive cyclist in the Netherlands before he became one of the industry's most respected product innovators, ultimately founding the premium components brand ERE Research. Having worked with major brands like Specialize…

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2024 Highlights with Rapha, Cervelo, Red Hook Crit, and GCN 46:51

7M ago46:51

46:51

2024 has been an amazing year and I want to thank everybody that has a subscribed and listened to as well as the guests that came on to the show. We've had some amazing growth and we couldn't have done it without all of you. I also wanted to take a minute and just look back at some of the conversations that we had over the course of the year. Thank…

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The Journey from Bike Shop to Partnership with the UAE with Wolfi Hohmann 55:27

8M ago55:27

55:27

Wolfgang Hohmann is the founder of Wolfi's bikes in the United Arab Emirates. From selling bikes from a corner of his brother's garage in Germany's black forest to building one of the middle east's most prestigious cycling retail operations, Wolfi's story is a testament to the power of persistence. What started as a side hustle while working as a …

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Sports Marketing in Pro Cycling: Behind the Scenes with Nicolò Ildos 1:06:40

8M ago1:06:40

1:06:40

Nicolò Ildos is a seasoned industry veteran who has worked for some of cycling's biggest brands, including FIZIK, Campagnolo, and Pirelli. In the episode, we dive into the intricate world of sports marketing in professional cycling. From his early days as an amateur racer and product tester to global sports marketing manager, Nicolo shares his insi…

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Marketing an Icon with Bianchi Global Marketing Manager Claudio Masnata 1:09:13

9M ago1:09:13

1:09:13

Claudio Masnata is the Global Marketing Manager at Bianchi. We dive deep into one of cycling's most iconic brands, from his early days as a competitive cyclist to leading marketing at the 140-year-old brand, Claudio shares fascinating insights into managing the iconic brand in the digital age. We explore the delicate balance between tradition and i…

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How Uli Fluhme GFNY CEO brought Italian Racing Culture to NYC 1:06:27

9M ago1:06:27

1:06:27

GFNY is the world's largest endurance sports marathon series with over 30 events held in 15 countries. The story of Ulrich Fluhme and his wife Lydia starting the GFNY is nothing short of remarkable. Uli had a job in finance at a Swiss bank in Manhattan. When he and his partner Lydia literally took a leap into the abyss when they decided to start th…

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Family Business with Anne Hed of HED Cycling 55:48

9M ago55:48

55:48

Anne Hed is CEO and Co-founder of HED cycling. Anne's journey is one of perseverance, innovation and family legacy. Anne is a native of Minnesota and shares the remarkable story of HED cycling, which she founded with her late husband, Steve Hed. In this conversation, we hear how she and the company have weathered personal tragedy and technological …

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Former CRO and Sales Director at The Pro's Closet, Reynolds, & Pivot Cycles about Scaling & Brand Building 1:15:46

10M ago1:15:46

1:15:46

Travis Erwin has extensive experience in the US cycling market. He began his career in various bike shops, working his way up to become a store manager at Performance Bicycle in Scottsdale, Arizona. In the early 2010s, he progressed to Regional Sales Manager for Pivot Cycles. Travis then moved on to help build Reynolds Cycling's OEM wheel business,…

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Parlee Cycles CEO on Bringing the US Bike Brand back from the Brink 39:35

10M ago39:35

39:35

John Harrison is an entrepreneur and angel investor. He purchased the US bike brand Parlee in 2023, after it ran into trouble during the post COVID inventory glut. This conversation is exploration of how a relative outsider of the industry is bringing experience and knowledge of operations to right the ship, and relaunch the premium bike brand. Rea…

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Cycling Marketing in 2024: Trends, Challenges, and Opportunities with Joshua Riddle 1:03:19

11M ago1:03:19

1:03:19

I have been wanting to have a conversation around the state of cycling marketing in 2024. Joshua Riddle is the marketing manager for Hayes bicycle. We've had Joshua on the show before, and in the conversation we go deep into the current state of marketing in 2024. We talk about topics around channel strategy, social media, website management, campa…

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Building Cervelo with Entrepeneur Gerard Vroomen 1:12:57

11M ago1:12:57

1:12:57

Cervelo founder Gerard Vroomen is an entrepreneur and an engineer. When I asked Gerard if he is more entrepeneur or engineer, his answer was YES. It was truly amazing to talk with Gerard and hear about his journey from student to building one of the most important bicycle brands in the world.During the conversation, you really get a sense of his fi…

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EUROBIKE 2024 LIVE PANEL with ENVE, Castelli, Vittoria & Schuberth - Topic: Channel Strategy 58:38

12M ago58:38

58:38

In this live panel recording we discussed insights about Channel Strategy and how brands are navigating the delicate balance of D2C, Marketplace, and traditional distribution. My guests were Michael Stimola CEO ENVE Composites Stijn Vriends CEO Vittoria Group Steve Smith Brand Manager Castelli Cycling and Jonathan Sherwood Sales and Marketing at SC…

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Breaking into Cycling Media with Alex 'Biketester' Boyce 1:45:27

1y ago1:45:27

1:45:27

Alex Boyce is a journalist and bike tester for Moto.it, he also has his own YouTube channel, @Alexbiketester. Our conversation revolves around his career path and the constantly evolving intersection of media and cycling. Alex started his professional career through kite surfing photography before transitioning to motocross. Alex tells us about how…

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Eurobike 2024 Market Update with Pirelli, Crank Brothers, Haro, Ceramic Speed, & Gary Fisher 17:42

1y ago17:42

17:42

At Eurobike 2024 I did some short interviews with managers that I know in the industry. The idea was to take the temperature of the market for feedback on how things are looking in July 2024. My conversations included Jayu Yang (HARO), Gaspare Licata (Crank Brothers), Samuele Bressan (Pirelli), Martin Banke (Ceramic Speed), and Gary Fisher. Read th…

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A Turnaround Story with ENVE CEO Michael Stimola 56:15

1y ago56:15

56:15

The following is my conversation with ENVE CEO, Michael Stimola. Michael is a long-time entrepreneur who started out in the early eighties, founding Carbonite, an R&D materials company that supplied carbon fiber tubes for use in manufacturing, healthcare, and aerospace. Michael then went on to found Sandvik Design-Build, a general contracting compa…

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Vittoria Tires CEO Stijn Vriends A Journey from Private Equity to Cycling 55:42

1y ago55:42

55:42

Stijn Vriends is the chairman and CEO of Vittoria group. Vittoria is based in Bergamo Italy and is among the top producers of bicycle tires in the world. In our conversation we talk about how he has helped Vittoria grow and flourish since taking over in 2020. We also discuss his experience in the private equity sector and how, when managed well, pr…

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EUROBIKE Managing Director Stefan Reisinger 29:14

1y ago29:14

29:14

Stefan Reisinger is the Managing Director of FAIRNAMIC GmbH, which is the company that runs the EUROBIKE fair. I reached out to Stephen because I wanted to give the listeners a better look inside the largest bicycle specific trade show in the world. We dive into the reasoning behind the move from Friedrichshafen to Frankfurt and why the trade show …

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Rapha Founder Simon Mottram 1:03:25

1y ago1:03:25

1:03:25

When I started the Business of Cycling podcast there was definitely one person that I had in mind that I was hoping to interview, and it was Simon Mottram. I've worked in cycling for over 10 years. And what Rapha did in the cycling business is nothing short of incredible. They truly disrupted the industry, and found totally new ways to look at prod…

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Trek Italy Closure the Advantages of Being and Outsider in Italian Cycling with Joshua Riddle 47:41

1+ y ago47:41

47:41

Joshua Riddle is originally from North Carolina and and has been working in the cycling industry in Italy for 15 years. He started his career at Trek Italy 2010 which recently closed their doors due to consolidation of their European offices to Madrid. Joshua has worked in Marketing for Trek, Pinarello, Campagnolo, Basso Bikes, and is currently the…

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Overstocks Update and COVID Lessons Learned LIVE at Cycling World Dusseldorf 44:52

1+ y ago44:52

44:52

This conversation was recorded at a live panel at the 2024 cycling world event in Dusseldorf on March 15th. The topic of the panel was COVID overstocks and the state of the industry and the aftermath. My guests were ROSE Bikes Anatol Sostmann, Old Man Mountain Products Erik Fenner Schicke Mütze Carsten Wien and provided three unique viewpoints on t…

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An Insider's Look at the Taiwanese Bike Industry with Jayu Yang 1:04:57

1+ y ago1:04:57

1:04:57

Jayu Yang is one of the most experienced entrepreneurs in the Taiwanese bike industry. Her grandfather started Kenda tire in 1962. And she carried on the family tradition by taking over her father's business Kendstone In 2001. Kendstone is among the top premium bicycle assemblers in Taiwan. In Taiwanese culture, women were not typically considered …

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The Man Behind A Bike Racing Cultural Phenomenon Red Hook Crit Founder David Trimble 55:27

1+ y ago55:27

55:27

David Trimble is best known for founding the Red Hook Criterium fixed gear championship series. David also founded the Midnight Half, both internationally renowned sporting competitions. The Red Hook Crit grew to become such an important cultural event that it was archived at the Smithsonian's national museum of American history. It this episode yo…

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50+ years in Cycling with FSA Vision GM Claudio Marra 57:39

1+ y ago57:39

57:39

Claudio Marra is the General Manager of the European division at FSA Full Speed Ahead Vision. Claudio started working in the cycling industry at the age of 14 when for Milan based bicycle builder Rosin, where he learned frame building and welding. during his time at Rossin and then eventually Columbus, he witnessed the transition from steel to alum…

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Matt Stephens' Journey from Road Racer to Policeman to Presenter & Content Creator 1:02:32

1+ y ago1:02:32

1:02:32

UK native Matt Stevens had an extensive road cycling career starting in the late eighties through the nineties and into the two thousands. He holds the title of 1998 UK national road race champion. Matthew is most well known for his work at the global cycling network, as he was part of the core team that started the channel in 2015. in 2018, he lef…

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Howling at the Moon with Veteran Cycling Journalist Guy Kesteven 42:12

1+ y ago42:12

42:12

Guy Kesteven is a professional bike tester and journalist in the cycling industry. He's been testing bikes and kit for over 25 years for UK magazines and global websites. Guy came on my radar when i read his piece on BikePerfect.com titled 'The Mountain Bike industry is Dying, Long Live Mountain Biking. You can read it here. His take on the cycling…

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Brand & Career Building with Ceramic Speed MD Martin Banke 49:07

1+ y ago49:07

49:07

Martin Banke is the Managing Director of Ceramic Speed. Ceramic Speed is a manufacturer of high-performance bearing technology. They also produce high-performance bottom brackets, pulley systems, pulley wheels, and headsets. Martin has worked in the cycling industry for over 20 years. Initially on the distributor side with EnergySport in Denmark an…

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Family Business with Basso Bikes & Lee Cougan CEO Alessandro Basso 45:17

1+ y ago45:17

45:17

Alessandro Basso is the Chief Executive Officer at StarDue Group. StarDue is the parent company of the brands Basso Bikes and Lee Cougan Mountain Bikes. Alessandro comes from a family of bike enthusiasts and entrepreneurs in the industry. Alessandro's Father and Uncle founded Basso Bikes in 1977 and his Mother's family is responsible for creating t…

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2023 Highlights: Living Through COVID and the After Effects 18:13

1+ y ago18:13

18:13

To end the year I put together a collection of interesting moments from 2023 conversations focused around COVID and the after effects of the pandemic. I thought it would be an interesting take a look back at some of these anecdotes and experiences these cycling professionals went through to take a look closer to that moment. In the recap provide cl…

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Chaos and Creativity with Canyon VP of Marketing Simon Summerscales 1:06:14

1+ y ago1:06:14

1:06:14

Simon Summerscales is the VP of Marketing at Canyon Bicycles. Before joining Canyon in 2018, Simon was the Head of communication strategy at the prestigious Wieden+Kennedy agency in London. Simon was also Director of communication strategy at 72andSunny in Amsterdam. During his tenure in the agency realm, Simon was responsible for creating numerous…

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Kask Marketing Manager Marco Galli Shares Insights from Red Bull and Scott Experience in Elevating a Growing Italian Brand 54:08

1+ y ago54:08

54:08

Marco Galli is the marketing manager for the cycling division at Kask Helmets in Italy. Marco started his career at Red Bull, where he spent time coordinating sports events, motor sports events, as well as athletes. He then worked for Scott Sports in Switzerland where he was the marketing coordinator for their motor sport division. Marco has been t…

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Product & Marketing Synergy with Pirelli Marketing Manager Samuele Bressan 58:40

1+ y ago58:40

58:40

Samuele Bressan is the head of Global Marketing of the cycling division at Pirelli tires. Samuele got his start in cycling as the product manager for Vittoria Tires. He also worked as the product manager for Bianvhi Bicycles, as well as line builder and product manager for clothing brand RH+. In our conversation, we really explore how closely relat…

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A Postmortem of the Collapse of SIGNA Sports United with ex-VP Jacob Dudek 46:18

1+ y ago46:18

46:18

Jacob Dudek was until recently the VP of commercial operations at SIGNA Sports United for the USA entity. Jacob came onto my radar recently when I saw his article on LinkedIn titled 'A Postmortem of the Collapse of SIGNA Sports United'. It's a deep look at what happened from an insider's look as a VP. I highly recommend it as it goes deep into the …

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WiggleCRC Insolvency Emergency Podcast with Jonathan Sherwood 26:49

2y ago26:49

26:49

On October 27th online cycling retailer behemoth Wiggle has entered into administration due to financial turmoil at its parent company Signa Sports United. This news sent shockwaves through the cycling industry as Wiggle is essentially the 500 pound gorilla of online cycling retail. I spoke with industry veteran Jonathan Sherwood to try to make sen…

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Building Rocket Espresso with Founder Andrew Meo 1:04:38

2y ago1:04:38

1:04:38

Rocket Espresso is a darling of the cycling world and the coffee machines could be found in every pro cycling team bus starting in the 2010s. In the podcast I speak with Rocket Espresso founder and New Zealand native Andrew Meo about how he captured the imagination of cycling. We also discuss Andrew's early career as an auto repair and restoration …

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Re-shoring with Composites Engineer and Carbon Fiber Expert Mark Hopkins of 3T 43:44

2y ago43:44

43:44

Mark Hopkins is an expert in carbon fiber production and design. He spent much of his career working as a composites engineer at DuPont. In our conversation, we talk about how he came to design the three spoke bicycle wheel in 1989, which was sold by Specialized. The wheel was a huge innovation at the time and was the first composite bicycle wheel …