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677: From Zero to Launch in 100 Days: Inside Tonal's Bold Studio Debut in NYC
Manage episode 505706665 series 1254593
If you’re considering adding more studio locations, pop-ups can be your friend. They’re a low-cost, low-risk, high-ROI way to gain visibility, gauge interest and drive demand.
Discover all that’s possible as I chat with Heather Garrick, our Bespoke program CMO, in Episode 677: From Zero to Launch in 100 Days: Inside Tonal's Bold Studio Debut in NYC.
Know your goals: specify exactly what you want to learn and measure
Identify your audience: target your client avatars immediately
Start marketing early: build rising anticipation with waitlists and pre-sale
Make contingency plans: be ready to pivot when delays and challenges arise
Own the experience: make an incredible impression with exceptional service
Y’all, the Tonal Training Lab was a phenomenal success in terms of awareness and lead gen, but we don’t recommend a 100-day timeline. Be inspired by this epic story in Episode 677.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
681 episodes
Manage episode 505706665 series 1254593
If you’re considering adding more studio locations, pop-ups can be your friend. They’re a low-cost, low-risk, high-ROI way to gain visibility, gauge interest and drive demand.
Discover all that’s possible as I chat with Heather Garrick, our Bespoke program CMO, in Episode 677: From Zero to Launch in 100 Days: Inside Tonal's Bold Studio Debut in NYC.
Know your goals: specify exactly what you want to learn and measure
Identify your audience: target your client avatars immediately
Start marketing early: build rising anticipation with waitlists and pre-sale
Make contingency plans: be ready to pivot when delays and challenges arise
Own the experience: make an incredible impression with exceptional service
Y’all, the Tonal Training Lab was a phenomenal success in terms of awareness and lead gen, but we don’t recommend a 100-day timeline. Be inspired by this epic story in Episode 677.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
681 episodes
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