You don’t become a globally renowned designer by accident. But if you ask Sibella Court, one of Australia’s most sought-after stylists, she never had a master plan to make it big.

From global brand campaigns to bestselling books and hit TV shows, Sibella built a design empire balancing great instincts, good relationships, and sound commercial judgement.

Her approach to business is somewhat unconventional, but it is a masterclass in backing yourself, building a brand organically, and knowing when it’s time to move on.

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.

The transcript and show notes can be found on our website here.

Listen to our episode about blending creativity and commerciality with Alexandra Smart here.

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