Our latest episode features an interview with Kayleigh Lloyd, the founder of brand studio Lloyd Creative. She helps ambitious female founders build personality-packed brands that are unapologetically true to who they are. With over 15 years of industry experience and a passion for bringing bold ideas to life, she helps women show up with confidence, clarity and personality.

Kayleigh discusses how she grew her confidence and business acumen by surrounding herself with successful businesswomen. She found early support in female-focused networking communities like Found & Flourish and Six Degrees in Exeter. This focus on supporting and celebrating others inspired her to create the "Outrageously You" awards, which started as a party for her own clients. The awards are unique because they celebrate personality, passion, and community, with categories like "Brave," "Vibrant," "Confident," and "Magnetic".

Kayleigh tells us about next year's awards and how she is planning an expansion to include workshops, brand photoshoots, and is looking for collaborators.

Kayleigh, emphasizes that branding is about much more than a logo—it’s a "cocktail of elements" including color, font, and consistency that reflects a brand's personality, instills confidence in the founder, and acts as a magnet for ideal clients. She explains her brand discovery process allowing business owners to get the result that truly reflects their owner's personality.

We also get some valuable business tips from Kayleigh, including the need to surround yourself with people you aspire to emulate.

Kayleigh proves to be a ball of positivity and energy, and her branding business and awards are a beacon of creativity and support for ambitious businesswomen. Anyone interested in understanding how to create impact with their brand, or looking for a different kind of awards, must listen to this discussion.

{1:30} What led Kayleigh to set up her own business five years ago.

{3:45} Having the flexibility to work around children.

{4:53} How Kayleigh grew her business.

{6:21} How Kayleigh learned to run a business.

{7:55} Being part of various communities.

{9:30} Tips for shy networkers.

{10:46} Setting up her own awards in 2024.

{13:48} Where the "Outrageously You" name came from for her awards.

{14:55} How to get involved in the awards in 2026.

{17:04} Where and when is the final.

{18:04} Why branding is so important to any business.

{20:15} How Kayleigh works with client to create their brands.

{21:34} Kayleigh's tips for entrepreneurs.

{25:53} Ensuring personal branding is looked after.

{26:21} Designing the OY Award branding.

Connect with Debbie at: https://thebusinessawardsshow.co.uk

Connect with Kayleigh: https://www.outrageously-you.com/

https://www.lloyd-creative.co.uk/

LinkedIn: https://www.linkedin.com/in/lloyd-creative/

Facebook: https://www.facebook.com/KLloydCreative

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